45+ Essential Fiverr Statistics in 2025 Understanding Buyers, Revenue and Market Impact

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Daniel Nic

Established in 2010, Fiverr operates as an online marketplace that bridges the gap between freelancers and clients seeking their services.

In contrast to traditional freelancing websites where clients post job descriptions and review applicants, Fiverr employs a model where customers select from pre-established service packages that align with their requirements.

By pursuing its vision to “transform collaborative work worldwide,” the company has revolutionized conventional hiring practices.

The platform’s expansion has been remarkable. During 2021, Fiverr’s community of 4.2 million engaged customers generated a combined Gross Merchandise Volume (GMV) exceeding $1 billion.

For those researching freelance marketplaces, these meticulously compiled statistics provide valuable insights worth examining.

 

Fiverr Statistics Highlights

  • According to Q1 2025 data, the platform hosts 4.2 million active buyers.
  • Fiverr generated revenue of $297.66 million in 2021.
  • The platform’s Gross Merchandise Volume (GMV) surpassed $1 billion in 2021.
  • North American markets account for 57% of the total GMV.
  • The Fiverr website attracts more than 50 million monthly visitors.

Fiverr Buyer Statistics

We’ve assembled these essential metrics to provide a clearer picture of the typical customers utilizing the platform.

  1. By the end of 2021, the number of active buyers engaging with Fiverr reached 4.2 million, representing year-over-year growth of 23%.
  2. From 2017 through 2021, the platform’s buyer base expanded by an impressive 2.4 million users, equating to growth of 133%.
  3. Between 2019 and 2020, the marketplace experienced significant acquisition of new buyers, adding approximately 1 million customers.
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Number of active buyers on Fiverr

  1. According to Fiverr’s latest Shareholder letter, customers spend an average of $242 per buyer.
  2. Customer spending per buyer on the platform has shown remarkable growth, doubling between 2017 and 2021.
  3. Throughout the previous five-year period, the platform experienced a steady annual increase in average customer spending of $30.45 per buyer.

2017

$119

2018

$145

2019

$171

2020

$205

2021

$242

Spend per buyer on Fiverr

  1. The Q1 2025 press release reveals that Fiverr maintains a global presence with buyers distributed across more than 160 countries worldwide.
For every transaction, Fiverr applies a service fee structure for buyers alongside the gig price. The platform implements a 5.5% fee calculated on the total purchase amount, with an additional $2 surcharge applied to all orders valued below $50.

Fiverr Gross Merchandise Volume

Gross Merchandise Volume (GMV) provides valuable insight into the platform’s transaction volume. Fiverr defines GMV as the comprehensive value of all services purchased through its marketplace. Below is a carefully selected collection of significant GMV metrics.
  1. During 2021, the platform’s GMV expanded to an impressive $1.02 billion. This achievement marked Fiverr’s inaugural crossing of the $1 billion threshold.
  2. The five-year period from 2017 through 2021 witnessed total GMV growth of $807 million, representing a 4.7-fold increase.
  3. For two consecutive years, GMV has demonstrated remarkable annual growth of $300 million, substantially exceeding the average yearly GMV increase of $201 million observed throughout the 2017-2021 timeframe.

Fiverr gross merchandise revenue

  1. Among all geographic regions, North America generates the dominant share of GMV, accounting for a remarkable 57%. By comparison, Latin America (LATAM) represents the smallest regional contribution at merely 2% of total volume.
  2. Regions outside North America collectively provide 43% of the platform’s total GMV. To drive further expansion, the company has implemented strategic initiatives targeting diverse geographic markets. Supporting this global vision, Fiverr has invested significantly in developing comprehensive multilingual infrastructure.

Fiverr top geographies by GMV

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Fiverr Seller and Gig Statistics

The platform has established its marketplace prominence by offering thousands of distinctive services across hundreds of specialized categories. Currently, the platform operates exclusively on project-based transactions, with no option for hourly pricing models for either buyers or sellers.

Below are essential metrics regarding Fiverr sellers and their service offerings.

  1. Data from 2019 indicated 830,000 active freelancers operating on the platform. Since Fiverr has discontinued publishing freelancer metrics, more current figures remain unavailable.
  2. Freelancers on the platform earn an average monthly income of $104. The median earnings figure reveals an even lower amount at just $60 monthly.
  3. Research conducted by Earnest revealed that 70% of platform freelancers generate monthly earnings below $100, while 96.3% earn less than $500 monthly.
  4. The platform permits sellers to create between 7 and 30 service listings. Higher-ranked sellers gain access to increased listing allowances. Typically, these service offerings encompass various expertise areas and project specifications.
  5. The marketplace currently features over 550 service categories. When establishing new offerings, freelancers classify them within the most relevant category. These categories encompass numerous digital services, including Logo Design, WordPress, Voice Over, and Illustration.
  6. According to a 2021 study commissioned by Canva, Presentation Design commands the highest average service price at $111.20. This research focused exclusively on short-duration projects, with all statistical data derived from services deliverable within three days or less.
  7. Technical specializations such as programming and development appeared prominently, securing five positions within the top-ten highest-paying categories, demonstrating substantial market demand and premium compensation for technical experts.

Presentation Design

$111.2

Website Building

$102.7

Website Design

$98.3

Social Media Manager

$90.3

Business Consulting

$86.8

Mobile App Development

$81.3

Mobile Game Development

$69.2

Video Editor

$55

Website Development

$54.2

Average gig price on Fiverr (Source: Canva)

  1. Data from March 2021 revealed Mobile App Development as the highest-compensated side-hustle category based on maximum earnings potential.
  2. Within OECD nations, translation services emerged as the most commonly offered freelance specialty, with 16,169 service listings identified during the research period.

Translation Services

16,169

Proofreading and Editing

11,870

Illustration

8,677

Video Editor

8,525

Social Media Advertising

7,948

Animation

5,494

Website Design

4,004

Blog Post Services

3,645

CV, Cover Letter, and Resume Writing

2,889

Ghostwriting

2,772

  1. Most frequently available services on Fiverr (Reference: Canva)
  1. The platform imposes a consistent 20% commission on all freelancer earnings, with this fee automatically deducted from payments before funds reach the seller’s account.
  2. The exclusive Fiverr Pro designation is awarded to merely 1% of applicants, specifically targeting “exceptional professional talent.” Achieving this credential demands rigorous qualification and submission of comprehensive application materials. Following approval, freelancers receive distinctive verification badges displayed on their profiles.
  3. Fiverr Pro designation currently extends across eight specialized categories: Graphic & Design, Programming & Tech, Writing & Translation, Video & Animation, Digital Marketing, Music & Audio, Business, and Data.

Fiverr Revenue and Financials

Since its 2019 debut on the New York Stock Exchange, Fiverr’s complete financial documentation has remained accessible to the public. Below are selected critical revenue and financial performance indicators.
  1. As of June 2025, Fiverr maintains an impressive market capitalization valued at $1.54 billion.
  2. During 2021, Fiverr achieved unprecedented revenue totaling $297.66 million. The company’s annual revenue expanded by more than $100 million within a single fiscal year.
  3. Throughout the 2017-2021 period, Fiverr’s revenue multiplied by 5.7 times. The platform experienced its most dramatic growth phase between 2019 and 2020, documenting year-over-year expansion of 76.9%.

Fiverr’s yearly revenue

  1. The company has not yet achieved profitability. During fiscal year 2021, Fiverr recorded a net loss totaling $65.01 million.
  2. Despite current losses, financial analysts project positive momentum toward sustainable profitability. Market forecasts suggest 2023 represents the final year of negative earnings, with predictions indicating the company will generate approximately $1.1 million in net profit by 2025.

2017

$52.11 million

($19.32) million

2018

$75.50 million

($36.06) million

2019

$107.07 million

($34.75) million

2020

$189.51 million

($11.81) million

2021

$297.66 million

($65.01) million

Fiverr’s net yearly income

  1. Throughout 2021, returning customers generated 59% of the primary marketplace revenue, showing a 4% improvement compared to 2020 figures.
  2. The three-year period spanning 2019 through 2021 saw consistent performance in repeat buyer revenue contribution, fluctuating between 55% and 59% of core marketplace earnings.

Fiverr Website and App Statistics

The platform attracts substantial digital traffic across both website visitors and mobile application installations. Below are noteworthy metrics regarding online presence:
  1. During April 2025, Fiverr’s website attracted 57.8 million unique visitors.
  2. Users demonstrate remarkable engagement, with average session duration reaching 16 minutes and 50 seconds. This engagement metric substantially outperforms typical website interaction times, which generally range between two and three minutes.
  3. In global website popularity rankings, Fiverr secures position 556. Within the United States market specifically, the platform ranks as the 652nd most frequently visited website.

Fiverr website visitors (Source: Similarweb)

  1. Among site visitors, the 25-34 age demographic represents the largest segment at 36.49%, followed by the 18-24 age group which accounts for 25.71% of total traffic.
  2. Geographically, United States users constitute the primary visitor source at 22.54%, with Pakistan (9.33%) and India (6.33%) representing the second and third largest geographic markets respectively.
  3. The platform’s audience demonstrates significant gender disparity, with male visitors comprising nearly two-thirds (65.75%) of traffic compared to female visitors at 34.25%.

Fiverr website visitors’ age distribution (Source: Similarweb)

The company maintains two distinct mobile applications: Fiverr – Freelancer Services and Fiverr Workspace.
Fiverr – Freelancer Services functions as a comprehensive platform serving both service providers and clients. This application enables users to browse opportunities, deliver completed work, and maintain client communication.
Fiverr Workspace operates as dedicated time tracking and expense management software. Despite sharing brand identity, this application functions independently from the main marketplace platform.
  1. During May 2025, the Fiverr – Freelancer Services application registered 200,000 downloads via the App Store alongside 400,000 installations through the Google Play Store.
  2. In the same month, Fiverr Workspace recorded 6,000 downloads from the App Store while attracting fewer than 5,000 installations through the Google Play Store.

Miscellaneous Fiverr Statistics

Featured below are additional noteworthy statistics about the platform.

  1. The platform introduced “Subscriptions” in 2021, enabling clients to access services through monthly payment arrangements. Current data reveals 30% of subscription relationships extend beyond the six-month duration.
  2. Among subscription-based offerings, SEO and Social Media Marketing services demonstrate the highest adoption rates.
  3. The company employs a workforce of 787 professionals, having expanded its team by 242 personnel between 2020 and 2021.
  4. As 2021 concluded, 580 of the company’s 787 employees maintained positions in Israel, while the remaining 197 team members were based within the United States.

December 31st, 2019

419

December 31st, 2020

545

December 31st, 2021

787

Number of Fiverr employees

  1. Within the organizational structure, General Counsel represents the highest-compensated position, commanding an estimated annual salary of $243,976. By comparison, the Administrative Assistant role receives the lowest compensation at $51,738 per year.
  2. In employee satisfaction metrics, the company has earned an average rating of 4 out of 5 stars based on feedback from previous team members.

Conclusion

Fiverr’s remarkable expansion has attracted both dedicated talent and committed clients, positioning the company to emerge as a significant freelance marketplace worth monitoring.
This compilation represents our comprehensive collection of the most significant Fiverr statistics for 2025.
Should you have questions or additional insights, please share them in the comments section below!

Frequently Asked Questions

How many buyers are on Fiverr?

About The Author

Daniel Nic

Daniel NicFounder, SellingOnliceCoursesGuide.comis an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.

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Daniel Nic

Daniel Nic is an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.

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