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Kajabi and ClickFunnels Which Platform Suits Your Business Needs

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Published – October 15 , 2024

Kajabi and ClickFunnels stand out as two highly favored online systems available today, and nearly every individual engaged in marketing goods and services eventually finds themselves weighing these particular options.

However, these two platforms diverge considerably in their respective functionalities and overall capacities, creating a situation where it can become perplexing for users to determine the ideal fit for their needs and integrate it effectively into their operations.

You will find several Kajabi versus ClickFunnels examinations available online, yet most tend to champion one platform as definitively superior, frequently without presenting the entire context for consideration.

This is why I offer this detailed comparative resource, where I will perform a meticulous review and talk about the benefits and drawbacks inherent in employing each specific system.

Upon completion, you will clearly grasp what ClickFunnels versus Kajabi presents, and determine which is more appropriately aligned with your unique business demands.

Let us commence.

Kajabi vs ClickFunnels Summary

The primary distinction separating the two systems is that fundamentally, Kajabi serves as an online course delivery system which also incorporates utilities for developing websites and marketing funnels. ClickFunnels, conversely, is chiefly a sales funnel construction tool that additionally includes marketing automation features and a quite simple membership site component.

My Preferred Features in Kajabi Versus ClickFunnels

  • Extremely straightforward to operate and configure.
  • Provides limitless video hosting capabilities through its Wistia integration.
  • Includes more than ten professionally crafted themes for the course learning interface.
  • Features a dedicated mobile application compatible with both iOS and Android devices.
  • Delivers robust tools for student engagement, such as interactive quizzes and a community forum.
  • Possesses the capability to construct a comprehensive website along with an integrated blog.
  • Incorporates a visual sales funnel creator that allows for direct, on-page modifications.
  • Provides round-the-clock assistance through its Live Chat Support feature.

My Favorite Aspects of ClickFunnels Compared to Kajabi

  • The sales funnel creation tool accommodates a wider variety of funnel structures and pre-designed layouts.
  • Enables the sharing of complete sales funnels with fellow ClickFunnels account holders.
  • Provides more robust instruments for capturing potential customer information.
  • Incorporates a comprehensive construction tool for designing checkout pages.
  • Offers compatibility with a greater number of payment processing services.

Understanding Kajabi and ClickFunnels

Prior to delving into an in-depth examination of the comprehensive functionalities of Kajabi and ClickFunnels, let us commence with a broad overview discussing the fundamental nature and capabilities inherent to these two systems.

Kajabi presents itself as a holistic, integrated system designed to provide individuals keen on distributing educational content online (along with various other digital offerings) with the complete suite of instruments necessary for establishing and managing their enterprise.

At its fundamental level, the system revolves around the development of online educational programs and exclusive membership areas; consequently, Kajabi delivers industry-leading functionalities for crafting digital products, disseminating learning materials, and fostering active participation among members.

Building upon this central foundation, the platform extends its capabilities to include tools for constructing a professional website, maintaining a blog, developing marketing funnels, and executing email marketing campaigns, thereby empowering users to operate their complete business operations from one unified interface.

ClickFunnels, conversely, functions principally as a dedicated sales funnel application. Therefore, you gain access to potent tools for designing landing pages and checkout procedures for your initiatives. An integrated marketing automation system is also included.

However, it does not provide the functionality to create a conventional website or a blog. Furthermore, its membership area construction feature is quite rudimentary, meaning it’s not designed to operate as a fully integrated, comprehensive system.

A further significant distinction is that, in contrast to Kajabi, ClickFunnels does not exclusively target individuals marketing digital offerings. Indeed, a diverse range of businesses, including digital content producers, sellers of physical merchandise, service professionals, and SaaS providers, actively employ the platform.

Presently, both systems are designed with user-friendliness in mind, enabling individuals with minimal or no technical expertise to navigate and operate them effectively.

We will explore whether this assertion holds true in the subsequent segment, where we delve into the user experience offered by both systems.

1.Developing Your Online Course or Membership Area

When it comes to developing an online course or membership site, comparing Kajabi and ClickFunnels highlights very noticeable differences, and there’s a definite standout.

As noted earlier, Kajabi is intentionally designed for individuals aiming to build online educational programs and membership communities. Consequently, it provides a wealth of valuable functionalities not present in ClickFunnels.

Initially, the course development journey in Kajabi is quite direct and simple. Upon generating a new “Product,” you can organize its framework using “Categories” (representing modules) and “Posts” (representing lessons), and then conveniently introduce your content into these elements.

When populating your course with material, you have the choice to upload files one by one or to import several videos together in a batch. You can also upload your content from your computer or directly from cloud storage (like Dropbox, Google Drive, etc.).

It’s worth noting that Kajabi comprehensively manages content hosting on your behalf. Included with your subscription plan is unrestricted storage capacity for all your video materials, audio recordings, PDF documents, and other file types.

The feature I appreciate most regarding Kajabi’s course development tool is its remarkable ease of use, which coexists with a substantial degree of command over how you organize and present your educational material.

Regarding the ClickFunnels membership area functionality, you can readily establish a framework for your online educational program. It allows you to divide your course into distinct sections and lessons, subsequently populating them with your content.

Nevertheless, ClickFunnels does not provide any integrated content hosting services. Consequently, if your educational program incorporates video content, you will need to utilize an external video hosting provider, such as Vimeo, and then embed these videos within your course lessons.

Now, this implies not only that you will incur separate expenses for content hosting but also that it can decelerate the course development timeline and introduce greater complexity to content administration tasks.

An additional area where Kajabi and ClickFunnels exhibit considerable divergence in course creation pertains to the tools available for learning facilitation and student interaction.

Kajabi offers a specific functionality known as Assessments, which empowers you to design quizzes, conduct surveys, and issue assignments. This means you can develop graded quizzes and stipulate a minimum percentage score for your students to successfully complete the quiz.

A Sample Quiz Created in Kajabi

Additionally, you are provided with considerable freedom concerning the way your students engage with your learning materials. Thus, you can deliver content progressively, or design sequential lessons, ensuring learners view modules in a specific order.

For enabling member interactions, Kajabi provides two available alternatives. You may use their comment feature within lessons, or you could also build an entirely separate community hub.

A Sample Community Built on Kajabi

Presently, ClickFunnels provides quite limited capabilities in this particular area. You will not be able to develop quizzes or distribute assignments, and it lacks integrated support for native commenting or dedicated community functionalities.

The principal action you can genuinely perform is to release your content incrementally. Yet, even this content dripping feature appears somewhat incomplete, as it does not even allow for sending your students automated email announcements when new material is made available.

The most critical factor in course development and dissemination is the ultimate user’s journey, and the disparity between these two systems is profoundly significant.

With Kajabi, you gain access to multiple elegantly designed templates for the course learning environment, which are adaptable for all varieties of digital products, including online educational programs, exclusive membership areas, online coaching programs, and similar offerings.

Course Player Themes in Kajabi

You also have the capability to further personalize these themes using their intuitive drag-and-drop editing tool, allowing you to tailor them precisely to your requirements and align them with your brand identity.

Regarding the consumption of content on mobile devices, all course player themes are inherently designed to be mobile-responsive. Furthermore, Kajabi also provides a dedicated mobile application available for both iOS and Android platforms, significantly enhancing the mobile learning journey.

Kajabi Mobile App

In stark opposition, ClickFunnels provides only a single, standard theme for its course player, which unfortunately exhibits a rather underwhelming design. More critically, it offers absolutely no optimization for mobile device viewing at all.

As an illustration, should a learner access your educational program using a mobile device, they are presented with a fully extended course menu structure and are consequently required to scroll extensively downwards to reach and view the primary learning material.

This presents a considerable challenge, given that a large number of learners favor accessing content via their mobile devices, and this limitation could prove to be a decisive factor for many content developers.

A further substantial drawback concerning the overall user journey within ClickFunnels is the absence of a unified account for students accessing multiple courses.

Therefore, should you market several distinct courses, your students will be compelled to register a unique account and maintain separate login details for each individual program, which is certainly not the optimal arrangement.

If you contrast this approach with Kajabi (or, for that matter, any standard online course delivery system), all your educational programs and membership subscriptions are consolidated within one secure portal, and your students are only required to establish an account a single time.

Consequently, ClickFunnels is not ideally configured for delivering any type of membership offerings, inclusive of online educational courses. While some elementary functionalities are present here and there, they largely give the impression of being a secondary consideration.

Kajabi, conversely, operates as a feature-laden online course system. It enables you to swiftly establish your online educational program, provides all the essential learning and engagement instruments, and performs exceptionally well from the standpoint of the end-user’s interaction.

To express it straightforwardly, when comparing Kajabi against ClickFunnels, Kajabi demonstrates a significantly more advanced capability in the realm of constructing an online course or a membership-based website.

2. Constructing Your Website and Maintaining a Blog

It is absolutely crucial to possess a visually appealing online presence for your brand, as this factor is instrumental in successfully marketing educational programs online; when considering ClickFunnels alongside Kajabi, each provides a degree of website development functionality.

Initially, both Kajabi and ClickFunnels are fully managed online services. This means you are not required to download any software onto your computer or procure distinct web hosting services; simply establishing an account is sufficient to begin utilizing these applications.

Furthermore, their respective support teams manage all the essential technical aspects such as system security, software updates, data backups, and ongoing platform maintenance.

Moreover, you are provided with a complimentary subdomain (e.g., site.mykajabi.com and site.clickfunnels.com) for your online pages. As another option, you have the flexibility to employ your personal custom domain name should you prefer.

Nevertheless, these two systems exhibit considerable variations regarding their inherent website construction functionalities.

Using Kajabi, you gain access to a comprehensive website development tool that incorporates a site-wide theme selection in addition to its page construction capabilities.

The platform provides four professionally crafted themes which can be implemented on your website with a single click. Each of these themes presents a polished and contemporary aesthetic, facilitating a significantly more streamlined and rapid process for establishing your overall site design.

Encore Theme Presets

Furthermore, you possess the capability to introduce and apply personalized themes. Consequently, should you desire a wholly unique theme for your online presence, you have the option to engage a professional developer or, if you are a proficient user, construct one independently.

After you have chosen and activated a theme, you can then proceed to construct distinct website pages by utilizing the integrated page creation tool. There is a selection of over twenty pre-designed templates accessible for these pages, which you can conveniently select and adjust to your preferences.

Kajabi Landing Page Templates

Regarding the editing process, the page construction tool features an intuitive drag-and-drop interface, allowing you to observe the modifications you implement on your pages instantaneously.

Presently, the page building utility is not merely straightforward to operate; it also presents an extensive array of personalization choices. It includes more than forty pre-configured sections adaptable for a multitude of applications.

You can perform basic actions such as incorporating textual content, visual media, and video clips, and you can also undertake more intricate tasks like inserting a comparative pricing chart, employing a multi-column arrangement to highlight features, integrating a subscription form, showcasing your blog entries, listing your available courses, and so forth.

Kajabi Page Editor

Beyond these capabilities, you have the flexibility to readily adjust these segments, reposition or remove specific components on your page, alter the color scheme, adjust spacing, and incorporate animations.

In summary, Kajabi possesses robust website construction functionalities, enabling you to accomplish more than merely developing landing pages; specifically, you can construct a comprehensive online presence for your enterprise.

Regarding ClickFunnels, the traditional notion of a complete website is not directly supported. It does not provide any overarching site themes, nor can you establish global headers or footers, or even specify design structures at the entire website level.

To construct what resembles a website, you would need to generate separate pages utilizing the page creation tool and then connect them by hand. This approach tends to be more labor-intensive and can also present challenges in terms of ongoing management.

Nevertheless, the page construction tool within ClickFunnels is quite potent, allowing you to design a wide variety of page types with its features.

A vast array of distinct templates is provided for all manner of pages, including homepages, webinar registration forms, opt-in pages, and sales pages, for example. The template assortment in this system is certainly more extensive and all-encompassing than that found within Kajabi.

ClickFunnels Page Templates

Additionally, ClickFunnels provides an intuitive drag-and-drop page editing interface, which facilitates effortless modification of diverse components and segments within your page, all while allowing you to monitor the alterations as they occur.

Consequently, you can introduce or remove items such as headings, textual content, visual media, interactive buttons, and video clips within any given section. The system also accommodates supplementary features like pricing charts, client endorsements, video or image pop-up windows, subscription forms, and countdown mechanisms, which are quite beneficial.

Furthermore, the page editing tool is remarkably adaptable, enabling you to straightforwardly design multi-column arrangements, fine-tune the spacing and borders of various components, and integrate animated effects.

Thus, ClickFunnels presents rather strong page construction features and is somewhat more adaptable than Kajabi’s page creation tool (even with Kajabi being simpler to utilize).

One can fashion separate pages for your internet site and your funnels, but ClickFunnels isn’t really a good choice for building a complete website.

Presently, let’s briefly explore the blogging attributes of ClickFunnels compared with Kajabi.

With respect to ClickFunnels’ capabilities, it does not incorporate any blogging characteristics. While providing a few page layouts for blog content, these are more akin to standard pages and cannot really replace a dedicated blogging solution.

In contrast, Kajabi presents adequate blogging functionalities. While it may not compete with a specialized blogging system like WordPress, you can certainly build a perfectly usable blog within the platform.

Thus, you are able to generate blog entries, incorporate information into them, specify search engine optimization parameters for them, include subscription forms, develop a blog’s side panel, organize your articles into various classifications, in addition to presenting them on a dedicated blog page.

Sample Blog Built on Kajabi

In essence, Kajabi is demonstrably more capable concerning website development and blogging functionalities, making it a more suitable option for creators aiming to establish a comprehensive and professional brand website.

3. Sales Funnel Construction Tool

One of the most valuable aspects shared by Kajabi and ClickFunnels is their robust capability for constructing marketing funnels. Both of these well-regarded sales funnel applications integrate a visual creation interface, empowering you to intuitively map out your marketing pathways.

The fundamental principle guiding a visual funnel building utility is to substantially streamline and accelerate the creation of sales funnels, catering especially to users who might not possess abundant time or deep technical know-how for constructing them from scratch.

Within Kajabi, this specific tool is termed the ‘Sales Pipeline Builder,’ and as you embark on creating a new pipeline, the platform provides a diverse collection of pre-configured pipeline templates for your selection and use.

These pre-set designs cover a range of purposes, including funnels for generating new leads, uncomplicated sales page funnels, systems for introducing products, funnels for conducting webinars, and other related marketing setups.

Kajabi Pipeline Blueprints

Upon choosing a specific blueprint, Kajabi then assembles all the necessary components required for constructing a complete funnel, which includes elements such as email marketing campaigns, distinct landing pages, data capture forms, special offers, and automated workflow rules, among others.

To illustrate, if you opt for the webinar blueprint, Kajabi will proactively generate an ‘Event’ for your webinar, along with a dedicated registration page, a confirmation page, an informative sales page, an offer checkout page, and also the email sequences for before and after the webinar presentation.

Sales Pipeline Builder

Furthermore, you possess the capability to conveniently adjust every single stage within the pipeline builder, which encompasses items like pages, email campaigns, Events, and other similar elements, and you can accomplish all of this without needing to exit the builder environment at all.

Kajabi’s Pipeline Builder offers robust inline editing support, so when you choose a page or an email series, the editing tool will appear on the right, permitting you to implement alterations on the spot.

I find this inline editing characteristic highly advantageous because it makes the task of constructing and refining your sales funnels considerably faster and more user-friendly.

Kajabi Inline Editor

When considering ClickFunnels, it is truly the platform that brought the concept of a sales funnel builder to widespread prominence, and I must acknowledge that it remains one of the most robust funnel creation tools currently available.

To begin, when comparing ClickFunnels against Kajabi, ClickFunnels offers a broader assortment of sales funnel blueprints and template designs.

When you initiate a new funnel, you are first prompted to choose a funnel category. There are more than twenty predefined funnel categories available, which address most of the commonly employed funnel types and represent a decidedly more expansive selection than what Kajabi offers.

Furthermore, ClickFunnels features funnel categories suitable for marketing both tangible physical items and digital products, while Kajabi is engineered with a specific focus on digital products alone.

Funnel Types in ClickFunnels

After choosing a specific funnel classification, you can then pick from a repository of complimentary and purchasable funnel layouts, and the system constructs all the necessary pages for you. Kajabi offers merely a single layout for each funnel classification, therefore ClickFunnels also delivers a superior outcome in this regard.

ClickFunnels Funnel Templates

Even when considering distinct landing pages and the crucial checkout pages, ClickFunnels boasts a considerably larger repository of available templates.

To provide a clear comparison, Kajabi furnishes only a single default template for your checkout page, whereas ClickFunnels offers an impressive selection of more than 30 checkout page templates from which you can make your choice.

Furthermore, there are a couple of additional functionalities incorporated into the ClickFunnels Funnel builder that I personally found to be exceptionally practical.

The primary feature is the ability to seamlessly share your meticulously constructed sales funnels with other individuals simply by copying the designated share link and forwarding it to the person you wish to collaborate with, allowing them to easily import entire funnels directly into their own account.

Another noteworthy feature is the ‘Text Optin’ capability, which permits your users to subscribe to your funnel by merely sending an SMS message. This particular function will prove extremely useful if you aim to convert participants from a physical, in-person event into engaged subscribers without the necessity of them navigating to a web-based landing page.

Lastly, ClickFunnels incorporates A/B testing capabilities for individual landing pages, enabling you to compare different variations of a page by splitting traffic and monitoring the resulting leads and sales. This particular functionality is not currently available within Kajabi.

Despite these points, there are a few specific areas where Kajabi demonstrates a superior performance.

To begin with, the Kajabi Pipeline Builder consolidates all elements, from pages and emails to automation rules, into a single, unified interface, whereas the ClickFunnels builder primarily focuses on landing pages and checkout pages.

Should you wish to configure your email automation sequences within ClickFunnels, you would need to utilize a separate builder which is located under the Follow Up Funnels section.

Secondly, it facilitates inline editing for every component, which signifies that you can thoroughly customize your funnel without ever needing to navigate away from the builder interface itself. This approach is considerably more intuitive and offers an excellent user experience perspective.

On the whole, ClickFunnels provides a more feature-rich funnel builder complemented by an exceptionally comprehensive collection of funnel categories and templates, while Kajabi excels in delivering a superior actual funnel construction experience.

4.Exploring Email Marketing and Automation Features

Kajabi and ClickFunnels both come equipped with integrated email marketing functionalities, offering users the tools to craft both one-time broadcast emails and sophisticated automated email sequences.

Utilizing Kajabi, you can effortlessly compose email broadcasts by leveraging the available pre-designed email templates and the intuitive drag-and-drop editor, which allows for comprehensive customization of both the email’s visual layout and its textual content.

Moreover, Kajabi enables you to develop automated email campaigns through its sequence builder tool. Within this feature, you can construct individual emails, define the time intervals between their dispatch, incorporate specific automation rules, and manage other related settings.

Kajabi Email Sequence Builder

Regarding the management of your email lists, you have the capability to assign specific tags to individuals on your email list and also to establish dynamic groupings of these subscribers based on set criteria. Such a system, which relies on tags, offers greater adaptability and fluidity when compared to traditional list-centric approaches and it mirrors the methodology employed by leading Email Service Providers such as ConvertKit.

Furthermore, Kajabi incorporates a built-in Automations capability which empowers you to fully automate all aspects of your email marketing operations.

To illustrate, if an individual registers for one of your valuable lead generation offers, you are able to assign a particular tag to that new subscriber and subsequently dispatch a targeted email campaign tailored to them.

In a similar fashion, should a customer purchase one of your educational courses through Kajabi, you have the option to apply an additional tag to their profile and automatically remove them from any ongoing sales-focused email campaigns.

Kajabi Automation Rules

Nonetheless, the aspect I find most commendable about Kajabi’s email infrastructure is its seamless integration with the other functionalities within the platform, operating harmoniously to empower you to develop exceptionally impactful marketing initiatives.

To illustrate, it allows you to send an exclusive, one-time-use promotional code to your subscribers at a designated stage in their email interaction sequence, a capability not typically achievable when utilizing an external email service.

When using ClickFunnels, you benefit from superior list organization tools. Beyond its tagging functionality, the platform also allows for the creation of separate lists, which is particularly beneficial if you oversee multiple business ventures through the platform.

The automation component within ClickFunnels is known as Follow Up Funnels, and it is here that you can establish your automated email responses and specify the corresponding automation protocols.

Similar to Kajabi, it provides the fundamental automation functionalities, enabling you to add subscribers to or detach them from email series contingent upon the actions they take.

Follow Up Funnels

Should you wish to dispatch individual email messages to your subscriber base, you also have the option to compose these by utilizing the Broadcasts functionality.

Although these features appear quite advantageous, a significant drawback exists within the ClickFunnels email system which could prove to be a decisive factor for a considerable number of users.

The ClickFunnels platform mandates that you establish a connection with a third-party SMTP solution before you are able to send your very first email using the platform.

In stark contrast, Kajabi, much like virtually every other email service provider, includes native, integrated support for dispatching emails.

Engaging with an external SMTP service introduces numerous complexities, as users are then responsible for managing tasks such as initial server warm-up procedures, ensuring optimal email deliverability rates, and other technical aspects, all of which demand a level of specialized knowledge and skill that many business proprietors typically do not have.

Consequently, Kajabi’s email marketing platform emerges as significantly superior concerning user-friendliness. Beyond this distinction, the two platforms offer a comparable range of email features and operational capabilities.

5. Understanding Affiliate Marketing Tools

Leveraging affiliate marketing stands as one of the most impactful strategies for expanding your online enterprise, and impressively, both Kajabi and ClickFunnels equip you with the ability to establish and operate your very own affiliate program.

When utilizing Kajabi, the process is remarkably uncomplicated. The initial configuration demands very little effort, and all components function seamlessly from the start, enabling you to get your affiliate program operational in just a few moments.

Additionally, you receive all the fundamental tools needed to manage your affiliate initiative effectively, allowing you to onboard new affiliate partners, define their commission structures, monitor their promotional results, and generate payout summaries for facilitating their compensation.

Concerning ClickFunnels, it provides a specialized instrument for affiliate marketing activities, which is named BackPack. In addition to the fundamental functionalities, BackPack also includes several sophisticated affiliate tools that are not presently offered by Kajabi.

As an example, you possess the capability to adjust the cookie duration, thereby specifying the timeframe within which your affiliates are eligible to earn a commission after an individual navigates to your website through their referral.

Likewise, you are equipped with the option to establish a two-tiered affiliate program for your range of products. For marketers with more advanced strategies, this particular feature could prove to be quite beneficial.

Despite these advantages, several concerns associated with BackPack render it somewhat difficult to use or less than ideal in certain respects.

To begin with, if an individual is already an affiliate for ClickFunnels itself, or an affiliate for another business that also utilizes BackPack, they will frequently need to employ an incognito browser window to access their account. This particular issue is a widely reported grievance concerning the BackPack system.

Secondly, BackPack’s tracking capabilities are confined exclusively to pages built within the ClickFunnels environment. Should you require affiliate tracking for a page hosted on your primary website or your blog, this functionality will not be available.

Moreover, it is important to remember that BackPack does not function as a white-label affiliate platform. Your affiliate partners will consistently see ClickFunnels branding elements, and you do not have the option to substitute this with your own company logo.

When all these limitations are considered together, they position Kajabi as a more favorable choice compared to ClickFunnels for managing your affiliate program, even though ClickFunnels technically offers a greater number of features.

6. Exploring Third Party Integrations

A crucial factor when choosing any online platform involves its ability to seamlessly connect with the existing tools in your technology suite, and in this segment, we will examine how these two platforms interface with other widely used marketing applications.

To begin with, both systems permit the inclusion of external scripts, thereby enabling you to establish integrations with any application that utilizes this particular method of connection.

This capability extends to analytics and monitoring solutions such as Google Analytics and FB Pixel, interactive popup tools like ConvertBox and OptinMonster, and even specialized applications like Deadline Funnel.

Furthermore, you can incorporate widely accepted payment processing systems into both platforms. Although Kajabi exclusively supports Stripe and PayPal, ClickFunnels offers integrations with a variety of gateways, encompassing Stripe, PayPal, Infusionsoft, Recurly, and others.

Available Payment Gateways in ClickFunnels

Regarding email marketing services, ClickFunnels also provides a greater quantity of direct integration options.

Consequently, Kajabi offers native integrations with Active Campaign, Aweber, ConvertKit, Drip, and MailChimp, whereas ClickFunnels connects with all of these same solutions and additionally supports others such as GetResponse, Infusionsoft, and Constant Contact.

Kajabi Email Integrations

Ultimately, both platforms also provide seamless integration with Zapier, a powerful service that empowers you to establish indirect connections with literally thousands of diverse marketing applications and specialized tools.

As an illustration, you can leverage Zapier to establish a connection with an email automation system like Campaign Monitor, a platform for which neither Kajabi nor ClickFunnels offers a native, direct integration.

7. Assistance and User Network

A specific domain in which Kajabi notably excels, surpassing all other online platforms, including ClickFunnels, is its provision of top-tier customer assistance.

Beyond standard email support, Kajabi delivers round-the-clock live chat assistance, which is an exceptional service, as it ensures your inquiries can be addressed and resolved typically within a matter of minutes.

The caliber of this support is also outstanding, and drawing from my extensive experience collaborating with numerous Kajabi creators, I can confidently state that their support personnel genuinely prioritize the well-being and success of their clientele.

Kajabi Chat Support

Conversely, the area where ClickFunnels appears least strong is its customer support infrastructure. The platform lacks a ‘genuine’ live chat support feature, making it challenging to obtain direct, one-on-one technical help.

Although the support system is generally responsive, you will often find yourself being aided by fellow ClickFunnels users rather than by a dedicated customer support team, unless you make a specific request to be connected with an expert.

Consequently, you should anticipate a fair amount of communication exchange and a noticeable time lag before your problems are fully addressed and resolved.

If your aim is not to secure individual technical assistance but rather to understand how to utilize a particular feature within either platform, you will be pleased to discover that both Kajabi and ClickFunnels maintain an extensive knowledge repository filled with numerous instructional articles and video tutorials.

ClickFunnels Knowledge Base

When considering the user network aspect, both platforms host actively involved Facebook groups where you can connect with fellow creators, share insights, gather opinions on your offerings and marketing efforts, and more.

Although the ClickFunnels Facebook group is substantially larger in membership (exceeding 250,000 individuals), it tends to be one of those groups characterized by a heavily sales-oriented atmosphere, where members frequently post narratives of rapid financial success. You might perceive an environment that fosters a somewhat peculiar, cult-like adherence, which personally does not appeal to me.

The Kajabi community, in that regard, presents a more favorable environment, as it adheres more closely to the genuine essence of a community by providing content that is rich in value and engaging, thereby authentically assisting creators in improving their online business endeavors.

8. A Look at ClickFunnels and Kajabi Pricing Plans

Before we bring this comparative analysis to a close, let us discuss the various pricing structures that these two platforms make available. We will begin our examination with ClickFunnels.

ClickFunnels presents two primary subscription options. The most affordable plan is priced at $97 per month; however, this particular plan grants access solely to the fundamental sales funnel construction tool.

It does not incorporate features for email marketing or managing an affiliate program at this level. Additionally, your website traffic is capped at a maximum of 20,000 monthly visitors, a figure which could be considered somewhat restrictive.

This entry-level option is suitable for individuals who are just embarking on their journey, but if you operate an established enterprise that attracts a considerable volume of traffic, you will find it necessary to subscribe to the subsequent tier.

The second available tier is designated as the ClickFunnels Platinum plan (with a cost of $297 per month), and it provides access to supplementary functionalities (such as email marketing capabilities) along with the benefit of unlimited monthly visitors.

Turning now to Kajabi, its pricing structure commences at $149 per month. This initial plan permits you to manage a maximum of three distinct products, construct up to three sales pipelines, and maintain a list of 10,000 email subscribers.

Under the Basic Plan, you will discover access to the majority of the functionalities the platform provides, with the primary exclusion being the suite of affiliate marketing instruments.

The subsequent level, and indeed the most widely chosen option, is the Growth plan, which is priced at $199 per month and accommodates up to fifteen products, fifteen pipelines, and a contact list of 25,000 individuals. This particular plan incorporates the affiliate marketing tools and also offers the ability to eliminate Kajabi branding.

The most comprehensive tier available is the Pro Plan (carrying a cost of $399 per month). This plan not only provides expanded capacities for products, pipelines, and contacts but also uniquely permits the operation of up to three separate websites.

Although ClickFunnels presents a more accessible entry-level price point compared to Kajabi, the latter offers a pricing structure that is arguably more sensible and adaptable for users.

Firstly, a significant advantage is that there are no restrictions concerning the volume of monthly visitors your website can receive across any of Kajabi’s subscription tiers, which is an exceptionally beneficial feature.

Secondly, a majority of Kajabi’s functionalities, inclusive of its email marketing capabilities, are accessible with its $149 per month plan, whereas obtaining comparable email marketing tools with ClickFunnels necessitates an upgrade to their $297 per month plan.

Finally, it is important to take into account that ClickFunnels provides a membership site creation tool that is quite rudimentary in its capabilities. Additionally, it lacks numerous features such as inbuilt video hosting, a comprehensive website builder, integrated blogging features, and native SMTP support, among others, compelling users to resort to external solutions for these functions, which will incur additional separate costs.

The Final Decision Kajabi Or ClickFunnels

We have thoroughly examined the key functionalities inherent to both Kajabi and ClickFunnels. If you’ve accompanied this guide, a lucid grasp of each platform’s potential for your enterprise should now enable your well-considered selection.

Nonetheless, if you seek a specific suggestion regarding Kajabi versus ClickFunnels, permit me to offer a few brief insights intended to assist your deliberation.

Kajabi operates as a unified system, delivering premium capabilities for constructing online courses or membership portals. It emerges as the fitting choice for you when:

  • your venture predominantly involves offering online courses, membership access, digital coaching, and similar services,
  • you aspire to manage your complete knowledge-based enterprise from a singular, centralized location.

ClickFunnels, conversely, functions principally as a tool for constructing sales funnels. While it does possess features for marketing automation and a builder for membership sites, I would not advise relying on these particular components. It would be the appropriate selection for your needs if:

  • you are currently utilizing or intend to utilize an independent course platform such as Thinkific, and your primary requirement is a platform focused on sales and marketing activities,
  • your business activities involve the sale of tangible goods or even Software as a Service (SaaS) products.

It is my sincere wish that this detailed Kajabi versus ClickFunnels analysis has empowered you to make an informed choice and identify the ideal platform for your business needs.

Should any lingering questions or uncertainties remain about either platform, feel free to leave a comment in the section below, and I will respond to your inquiry promptly.

About The Author

Daniel Nic

Daniel NicFounder, SellingOnliceCoursesGuide.comis an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.

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Daniel Nic

Daniel Nic is an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.

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