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When evaluating comprehensive platforms for establishing and operating an educational enterprise, Kajabi consistently emerges as the premier solution.
Nevertheless, this platform commands a premium investment compared to alternative providers, representing a frequent concern among content creators.
What factors contribute to Kajabi’s premium positioning? Will their cost structure align with your operational requirements? Which subscription tier best supports your specific business model?
We’ll address these considerations by examining each subscription option in detail, exploring their respective capabilities, and conducting comparative analysis against competing platforms.
Upon completing this comprehensive Kajabi pricing analysis, you’ll possess clear understanding regarding its suitability for your enterprise and identify the optimal subscription tier for your particular circumstances.
| KAJABI PLAN | MONTHLY | YEARLY |
|---|---|---|
| Kickstarter Plan | $69/month | $55/month |
| Basic Plan | $149/month | $119/month |
| Growth Plan | $199/month | $159/month |
| Pro Plan | $399/month | $319/month |
Kajabi provides four distinct subscription tiers, with your actual investment determined by your selected package and preferred billing frequency.
Opting for annual billing delivers a 20% cost reduction compared to monthly payments. However, we recommend initiating service with monthly billing before transitioning to annual commitment once your business demonstrates sustainable momentum.
Importantly, Kajabi implements a straightforward subscription model without imposing additional transaction fees across any tier.
With this framework established, let’s examine each subscription option in comprehensive detail.
Unlike many leading educational delivery platforms, Kajabi’s subscription tiers exhibit minimal feature differentiation. The primary distinctions manifest in allocation limits for products, marketing funnels, contact database size, concurrent users, and website quantities.
This analysis examines each subscription option to facilitate identifying your optimal business solution.
Kajabi’s Kickstarter Plan represents their entry-level, most economical option designed specifically for digital entrepreneurship newcomers.
This subscription costs $69/month while providing access to virtually every platform capability, including:
However, significant restrictions apply regarding product creation and user management capacities. Specifically, this tier permits development of only one product and supports maximum enrollment of 50 concurrent customers.
Consequently, this entry-level option proves most appropriate for preliminary platform exploration before committing to more substantial investment.
The Basic Plan delivers identical feature access as the Kickstarter tier, with expanded operational limits across all categories.
| Feature | Kickstarter Plan | Basic Plan |
|---|---|---|
| Products | 1 | 3 |
| Funnels | 1 | 3 |
| Contacts | 250 | 10,000 |
| Active Members | 50 | 1,000 |
| Admin Users | 1 | 1 |
| Websites | 1 | 1 |
From a practical implementation perspective, the allocation limits across most categories represent reasonable accommodations for growing businesses.
For context, Kajabi defines “active members” as participants demonstrating platform engagement within the preceding 30-day period, effectively allowing for substantially larger total membership than the stated limit implies.
Consequently, the Basic plan proves ideal for committed digital entrepreneurs pursuing substantive business growth while maintaining a focused product catalog not exceeding three offerings.
The subsequent subscription tier in Kajabi’s structure is designated Growth, priced at $199/month.
Beyond all capabilities included in the Basic package, this level introduces:
Complementing these enhanced capabilities, this plan significantly expands operational capacities. For example, it supports development of 15 distinct products and accommodates approximately 10,000 concurrent active participants.
| Feature | Growth Plan | Basic Plan |
|---|---|---|
| Products | 15 | 3 |
| Funnels | 15 | 3 |
| Contacts | 25,000 | 10,000 |
| Active Members | 10,000 | 1,000 |
| Admin Users | 10 | 1 |
| Websites | 1 | 1 |
In our assessment, the Growth plan delivers optimal investment return and represents Kajabi’s most frequently selected option among content creators. This comprehensive package unlocks every platform capability, enables complete branding customization, and establishes generous operational thresholds across all categories.
Kajabi additionally offers custom-branded mobile application integration across all subscription tiers. This supplementary service requires additional investment of $89/month for course-exclusive implementations and $199/month for comprehensive deployments combining courses with community features. This represents one of the most cost-effective branded application solutions available in the educational technology marketplace.
The Pro plan maintains substantial similarity with the Growth tier regarding available functionality. However, it uniquely permits direct theme code modification, a capability unavailable at lower subscription levels.
Kajabi’s premium subscription accommodates database management for up to 100,000 contacts, supports 20,000 concurrent active participants, enables creation of 100 distinct digital products, and facilitates development of 100 marketing conversion funnels.
Furthermore, this tier allows management of three independent websites compared to the single-site limitation on Basic and Growth subscriptions.
| Feature | Pro Plan | Growth Plan |
|---|---|---|
| Products | 100 | 15 |
| Funnels | 100 | 15 |
| Contacts | 100,000 | 25,000 |
| Active Members | 20,000 | 10,000 |
| Admin Users | 25 | 10 |
| Websites | 3 | 1 |
Consequently, if you’re managing multiple business entities, planning extensive product catalog development, or maintaining substantial subscriber and membership databases, the Pro plan represents your optimal solution.
Within the online educational platform marketplace, Kajabi’s primary competitors include Teachable and Thinkific. Both alternatives offer complimentary entry-level options and position at lower price points than Kajabi, though accessing their complete feature sets requires subscription to their $159/month and $99/month tiers respectively.
However, direct financial comparison between Kajabi and these alternatives presents inherent challenges due to fundamental platform differences regarding capability offerings.
Kajabi’s distinction lies in its comprehensive solution approach. Beyond educational content creation and delivery mechanisms, the platform provides extensive marketing infrastructure including website development tools, podcast hosting, conversion funnel builders, communication automation systems, and numerous additional capabilities.
Implementing Teachable or Thinkific would necessitate integration with multiple third-party solutions to achieve comparable functionality, each requiring separate financial investment.
Consider that ConvertKit communication platform access costs $49/month for databases under 3,000 subscribers. Similarly, Zoom virtual meeting functionality requires $15/month investment. Conversely, Kajabi incorporates these capabilities natively within its ecosystem.
Therefore, if your requirements include comprehensive infrastructure for managing your entire educational business operations—or substantial portions thereof—Kajabi represents an appropriate selection. Under these circumstances, the investment structure aligns favorably with operational needs.
For deeper platform comparison insights, review our detailed Kajabi vs Thinkific and Kajabi vs Teachable analyses examining feature differentiation across these solutions.
New Zenler represents another frequently compared alternative to Kajabi, similarly positioning itself as comprehensive educational platform solution.
While delivering excellent course development and engagement tools, New Zenler’s marketing capabilities remain somewhat limited, currently insufficient to replace specialized conversion optimization systems or dedicated communication platforms.
New Zenler’s subscription begins at $67/month and presents compelling value. However, lacking Kajabi’s comprehensive capabilities, selection decisions ultimately depend on specific business requirements. Our Kajabi vs New Zenler comparison provides additional evaluation insights.
Having examined Kajabi’s investment structure and competitive positioning, let’s identify your optimal subscription selection.
Kajabi’s Kickstarter plan serves entrepreneurs establishing initial digital presence, while the Basic plan better accommodates established creators experiencing audience expansion.
As operational scale increases, transitioning to the Growth plan provides sustainable long-term value. Indeed, this tier delivers comprehensive platform functionality with substantial allocation thresholds for products, marketing funnels, member management, and additional operational components.
For multi-brand enterprises requiring separate digital environments and membership infrastructures for distinct business units, the Pro plan represents your optimal selection.
We trust this analysis has facilitated determining your ideal Kajabi subscription option. Should you have additional inquiries or observations, please share them in the discussion section below.
Kajabi’s pricing starts from $69/month, while its most popular plan costs $199/month. However, you’ll get an additional 20% discount if you pay annually.
No, Kajabi doesn’t charge a transaction fee on its plans. However, you’ll still be paying a processing fee (2.9% + 30 cents) to your payment processor (Stripe or PayPal).
You can create one course on the Kickstarter plan, three courses on the Basic plan, 15 on the Growth plan, and 100 on the Pro plan.
The Kickstarter, Basic, and Growth plans allow you to have one website only, while you can have up to three websites with the Pro plan.
On Kajabi, an active member is someone who has logged into his member area and performed certain actions—e.g., completing a lesson, taking an assessment, etc.—within the past 30 days.
Yes, the Kajabi mobile app is free to use. As long as you have an active Kajabi account, your students can download the iOS/Android app for free and access your content. However, you’ll need to pay separately for getting branded apps for your website.
Daniel NicFounder, SellingOnliceCoursesGuide.comis an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.
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Copyright © 2024 by SellCoursesOnline
Daniel Nic is an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.
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