If you’ve explored our detailed Kajabi analysis, you’re already aware that we enthusiastically endorse Kajabi for developing and marketing online educational content.

But what’s the actual process for building your first course? What steps do you need to follow to launch your educational materials online?

No need to stress; this thorough Kajabi masterclass will guide you through each phase methodically. We’ll explore every aspect of establishing your course, from structuring your curriculum to designing an effective sales page.

To wrap things up, we’ll provide some expert bonus recommendations to help you leverage Kajabi’s capabilities to their fullest potential.

Ready to begin?

1. Create a Kajabi Account

The first requirement for selling courses through Kajabi is establishing your account.

To proceed, navigate to Kajabi.com, where you’ll encounter a page resembling the one shown below. You’ll notice a promotional offer for a 30-day trial at no cost. Click the Claim your free 30-day trial button to continue.

Next, provide your full name and email address, establish a secure password, and input your credit or debit card details to activate your complimentary trial period.

After completing these steps, your Kajabi platform will be fully activated, allowing you to begin developing your educational content right away.

2. Set Up Your Online Course

Following account creation, Kajabi will direct you to your administrative dashboard, where you can commence building your digital course.

Kajabi’s interface features a streamlined, user-friendly design; all navigation options are conveniently positioned in the left-side menu panel.

From this control center, select Products and then tap + New Product to initiate your course creation.

Kajabi offers four primary product categories:

• Courses
• Coaching
• Community
• Podcasts

Select the Course option and then click the Get Started button to proceed with your educational content development.

Subsequently, develop an engaging title for your educational offering and craft a concise description (optional). Don’t worry about perfection – both elements can be modified later if necessary.

You’ll also notice an option to generate a sample course outline. Selecting this feature activates Kajabi’s artificial intelligence system, which will automatically create a structured course framework based on your specified title and description. Additionally, it will establish modules and lessons within the course development interface.

Finally, you’ll need to establish a pricing structure for your educational content. Kajabi supports these flexible payment arrangements:

• Free
• One-time
• Multi-pay
• Subscription

When selecting the one-time payment option, simply input the desired purchase amount that participants will pay in the designated Price field.

If you prefer offering a flexible installment plan, specify both the total price and the duration period across which payments will be distributed.

For those interested in recurring revenue models, the subscription payment option allows you to determine both the cost and billing frequency for your participants. This pricing structure proves particularly valuable if you’re looking to establish a membership community through Kajabi.

You’ll also have the opportunity to select your preferred payment processors (Stripe or PayPal). Should you not have connected these services previously, Kajabi will guide you through the integration process.

Upon completion, select Save and Finish to access the course development interface, where you can design your curriculum framework and upload educational materials to your individual lessons.

Within this workspace, you can incorporate modules and lessons into your course structure and populate them with engaging content.

To introduce a new module, click the Add Content button and choose Module from the available options.

You can incorporate individual lessons through a similar process as creating modules.

For maximum efficiency, consider utilizing the powerful bulk upload functionality. Simply select multiple files and drag them onto the designated upload area, and Kajabi will intelligently convert each file into separate lesson components. Afterward, you can easily rearrange these lessons to establish your preferred educational sequence.

Using Kajabi course builder’s bulk upload functionality

Alternatively, enhance individual lessons through the comprehensive lesson editor, accessible by selecting the specific lesson title within the course builder interface.

Within this powerful editor, you can incorporate video presentations, audio recordings, formatted text content, and attach supplementary downloadable resources for your students.

Now, let’s explore how to incorporate assessment components into your educational material.

Navigate back to the main course builder, select Add Content, and choose the Quiz option from the available selections..

This selection will direct you to the dedicated quiz creation interface, where you can formulate questions and adjust various assessment settings.

Kajabi accommodates four distinct question formats:

• Multiple choice
• Checkboxes
• Short answer
• File upload

For developing assessments with automatic scoring capabilities, the multiple-choice and checkbox formats provide optimal functionality.

When designing project-based learning experiences, however, the short answer and file submission options deliver tremendous educational value.

Finally, customize your learning experience by configuring the educational content release strategies:

• Content Drip: Schedule module availability to appear after a predetermined number of days.
• Content Lock: Restrict access to subsequent modules until specific prerequisite lessons have been completed.

These powerful engagement features are accessible directly from the curriculum management page. Each module includes a convenient dropdown menu from which you can activate these strategic learning progression options.

Once you’ve established your lesson structure and configured your delivery settings, it’s time to enhance the visual presentation of your learning environment.

3. Design Your Course Area

Creating a visually engaging learning environment significantly enhances student experience, and Kajabi provides robust customization tools to develop a distinctive atmosphere for your educational offering.

The platform features multiple professional course player themes, enabling you to transform your entire course appearance with just one click.

To explore these design options, navigate to the Customize tab within your course management menu and select the Install Template button.

The platform offers these professionally-designed course player layouts:

• Momentum
• Premier
• Creative
• Prosper

Additionally, several third-party design frameworks are accessible, including the engaging Gamify Lite theme.

You can thoroughly preview each template option before selecting the design that best aligns with your educational vision and branding requirements.

At this stage, you can further personalize these Kajabi design frameworks to match your unique brand identity.

To begin customization, return to the previous screen and expand the Installed Templates section. Here you’ll discover the template you recently implemented.

You can modify the design elements by clicking the ellipsis icon and selecting the Customize option from the dropdown menu.

This interface will transport you to the design studio where you can refine the arrangement and visual elements of your learning environment.

Once satisfied with your customizations, you can proceed to develop a compelling marketing page for your educational offering.

4. Build Your Course Sales Page

An effective sales page is essential for marketing your educational content. Fortunately, Kajabi’s comprehensive website creation system features numerous landing page frameworks and an intuitive drag-and-drop interface, simplifying the process of creating conversion-optimized marketing materials.

To begin developing your sales presentation, navigate to Website → Pages and select the Landing tab.

Select + New Landing Page, and you’ll discover an extensive collection of professionally designed marketing templates.

Navigate down to the Sales category and select View All to browse the complete library of conversion-optimized sales page frameworks.

After selecting your preferred template, Kajabi will direct you to the intuitive page development interface, where you can fully personalize every aspect of your marketing presentation.

The platform features a dynamic visual editor, allowing you to observe immediate updates and changes while modifying your content.

To incorporate additional components into your marketing presentation, select Add Section from the navigation panel on the left. You can then browse through the professionally designed section templates and incorporate them into your page layout.

When you need to modify an existing page component, simply click on the specific section name within the left navigation panel to reveal all available customization options. View the instructional video below for a detailed demonstration of how to efficiently customize page sections within the Kajabi platform.

Modifying a page section in Kajabi

After finalizing your sales page design, ensure you link the checkout page URL to all call-to-action buttons throughout your marketing materials.

5. Final Settings and Course Publishing

With your educational content fully developed, now focus on completing final adjustments and verifying that all components function correctly.

Integrate a Custom Domain

By default, your learning platform operates on a Kajabi subdomain (courses.mykajabi.com).

Consider implementing your personalized domain if you wish to eliminate Kajabi branding elements from your web address.

Naturally, if you don’t currently possess a domain, you’ll need to purchase one before proceeding with the integration process.

However, if you already maintain a registered domain, navigate to Settings → Site Details.

In this section, you’ll discover a field labeled Subdomain, alongside which appears the Manage Domain option. Select this button to configure your custom domain settings.

To establish your domain connection, you’ll need to redirect the nameservers to Kajabi’s system. Review this comprehensive support resource for specific instructions on configuring your personalized domain.

Implement Essential Integrations

Next, focus on establishing fundamental technology connections. Kajabi offers compatibility with numerous marketing platforms, but several integrations deserve immediate attention:

• Google Analytics: While Kajabi provides built-in performance tracking, Google Analytics delivers more extensive data regarding your platform engagement, making it an essential implementation.
• Email marketing system: If you’re leveraging Kajabi’s native email capabilities, no additional setup is required. However, if you prefer utilizing an external email solution (such as ConvertKit), you can establish this integration within Kajabi.
• Zapier: Although not immediately necessary, this automation tool has become increasingly valuable. When needing to transfer information to platforms without direct Kajabi compatibility, Zapier provides the necessary connection framework.

To configure these technology partnerships, navigate to Settings → Third-Party Integrations and choose the specific service you wish to connect.

Verify Your Purchase Experience

Before launching your educational offering to the public, your final critical task involves testing the complete acquisition process from a prospective student’s perspective.

To accomplish this, generate a 100% discount code for your educational program.

Next, copy your sales page address and access it through an incognito browser window. Apply your discount code during checkout and complete the transaction process.

This approach provides invaluable insight into the entire customer journey, allows you to identify potential issues, and enables corrections before sharing your educational content with your audience.

After completing this verification process, you can confidently distribute your course sales page link to your prospective students.

Bonus Tips to Take Your Kajabi Course to the Next Level

We’ve now covered the essential framework for developing an educational program within Kajabi. However, you can significantly enhance your offering by implementing these advanced strategies.

Create a Kajabi Community to Drive Engagement

A significant factor behind Kajabi’s popularity among content creators is its support for various product categories, with online communities being particularly valuable.

You can leverage Kajabi Communities to establish a collaborative learning environment surrounding your educational content.

This approach excellently incorporates social dimensions into your program, facilitates student question resolution, and maintains engagement through interactive discussions, scheduled virtual gatherings, group messaging, and collaborative learning challenges.

Automate Student Engagement

Another powerful Kajabi capability that can dramatically enhance your learning experience is the Automations feature.

Kajabi Automations enables you to trigger specific responses based on participant activities. Consider these strategic applications:

• Deliver personalized congratulatory messages when participants complete designated learning milestones.
• Implement automatic follow-up communications with disengaged students through targeted emails.
• Distribute supplementary educational resources when participants underperform on assessments.

Explore our comprehensive Kajabi Automations resource to discover additional implementation strategies.

Start a Blog (or Podcast) to Grow Your Audience

Developing a content-rich blog and producing an engaging podcast series represent exceptional methods for connecting with new audiences and generating interest in your educational offerings.

Conveniently, Kajabi provides integrated tools for both blogging and podcasting, eliminating the need to develop separate digital platforms.

Build a Sales Funnel to Sell Your Course

The most sophisticated marketing capability within Kajabi is its comprehensive Funnels system.

Kajabi Funnels facilitates the creation of complete conversion pathways incorporating landing pages, email sequences, and product offerings.

The platform includes numerous pre-designed templates, enabling you to develop various funnel types, including lead magnet sequences, product launch campaigns, webinar registration systems, and more.

Conclusion

This comprehensive Kajabi masterclass has guided you through the complete process of developing, designing, and marketing your educational content on this powerful platform. We’ve also highlighted several standout features that can significantly elevate your course quality and student experience.

What truly distinguishes Kajabi is its versatility – beyond simply hosting and selling your educational materials, you can operate your entire business ecosystem within this single platform, creating remarkable efficiency.

If you haven’t yet registered for Kajabi, consider activating their 30-day complimentary trial to begin exploring the platform’s capabilities immediately.