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For those who own a yoga studio or guide students through in-person sessions, exploring an online venture can be a strategic move to expand your reach, create multiple revenue channels, and provide flexible alternatives for your community.
The great news is that a variety of monetization avenues exist for teaching yoga in the digital space. Within this guide, we will explore the five most effective approaches for yoga instructors to generate income online in 2025.
We will delve into the specific benefits and drawbacks associated with each strategy and present illustrative examples to give you a clearer picture of the possibilities available to you.
Finally, as we conclude the article, we will outline some fundamental actions you can take to begin your journey into teaching yoga online.
The initial approach we will explore involves conducting live yoga classes in a virtual setting.
This particular strategy closely mirrors the experience of teaching in a physical yoga studio, as it allows for both one-on-one sessions with individual clients and larger group classes.
To facilitate this arrangement, you will need to integrate two specific types of software into your workflow:
Regarding scheduling, our top suggestion is Acuity Scheduling, while for the actual class delivery, we find Zoom to be an excellent choice.
This particular revenue model is remarkably straightforward to put into action. In fact, you can get started without the need for pre-recording content or making a significant upfront investment; essentially, it allows you to transition your current yoga instruction into an online format with minimal friction.
A fantastic illustration of a business that has successfully adopted this model is Back2Health Yoga.
This innovative hybrid yoga studio provides virtual classes alongside its traditional in-person offerings. A key aspect of their appeal is the flexibility it grants students, who can decide whether to participate from the comfort of their home or join a session at the physical studio.
To manage their operations, Back2Health Yoga utilizes Acuity Scheduling for handling all bookings and payments, while relying on Zoom to broadcast their live online sessions.
Back2Health Yoga’s booking page
While live online teaching represents a wonderful and budget-friendly way to begin, it does have limitations regarding scalability. Therefore, if you’re a yoga instructor who wants to scale your operations, the strategy we outline next will provide an outstanding path forward.
Another widely adopted strategy for successful yoga instructors to generate income is through selling pre-recorded video courses.
With this approach, instead of leading live sessions, yoga practitioners create and record their content in advance, which they then offer for sale as individual classes, curated bundles, or complete courses.
This solution offers remarkable scalability. In practical terms, once you have produced the online course, it can be sold to a vast number of students without any additional delivery costs on your part.
Here are several other key advantages of adopting this strategy:
Now that you are familiar with the benefits of this approach, you will require an online course platform to host your content, and our recommendation is to use Kajabi.
Kajabi is a comprehensive, all-in-one system that empowers you to host and merchandise your online courses, develop a professional website, maintain a blog, and promote your programs. Please read our Kajabi review guide for a deeper dive.
If you are searching for an inspirational example of this model in action, we suggest you explore Jala Yoga. This business has successfully constructed its entire digital presence and hosted its five distinct courses using the Kajabi platform.
Jala Yoga’s Loaded Flexibility Essentials course
For yoga instructors interested in selling video content but seeking capabilities beyond what standard online course platforms offer, this next method is for you. We will now outline the specific steps for establishing your own OTT platform.
An OTT, or “over-the-top,” platform functions as a direct-to-consumer media service, giving your audience immediate access to your content. It also allows you to either sell videos individually or grant subscribers complete access to a comprehensive video library.
While you have several OTT platform options to consider, our foremost recommendation is to use Uscreen.
Uscreen enables you to construct a video membership website that can also be deployed as a native application on mobile devices, tablets, and Smart TVs, making it an ideal solution for at-home yoga practices.
You can read our Uscreen review to find more detailed information regarding the platform.
An exceptional example of a yoga streaming platform is found at Wanderlust.
As a feature of their subscription, students are able to enjoy more than 2,500 on-demand yoga classes, all accessible through a native application.
If your primary goal as a yoga instructor is to foster deeper connections and active participation among your students, then the first three strategies we discussed might not be the perfect fit for your vision.
Instead, cultivating a dedicated yoga community could be a more effective approach, as it helps you expand your business by developing an audience of enthusiastic followers who place their trust in your brand.
To nurture your community’s growth, you can spark conversations centered on yoga practices and collective experiences, while also guiding your members with supportive training programs.
Once your community is established, you can monetize it through several different methods:
Now that you have a grasp of how building a community can generate revenue, let’s identify the most suitable platform to host it. In this scenario, we suggest using Mighty Networks.
This platform streamlines the process of creating and operating a community on your own website. It also equips you with powerful tools to boost engagement, such as rich media content, live streaming, online courses, group chats, and mobile applications.
For a more detailed overview of the platform, we encourage you to read our Mighty Networks review.
One of the most well-known yoga communities, Kula by Yoga, was constructed using Mighty Networks and is entirely free for anyone to join. It also provides its members with branded apps for a seamless experience.
Kula by Yoga community website
The fifth effective method for yoga instructors to generate income online involves launching a YouTube channel.
The platform supports a community of over one million full-time creators and stands as a proven and powerful way to cultivate an audience and generate revenue from your content.
The initial investment to begin is remarkably low. In reality, the camera quality on most modern smartphones is more than sufficient for recording, and typically, only fundamental video editing skills are necessary to produce content.
You can provide your content completely free of charge while still capitalizing on your viewership through various other monetization strategies. A few of these are detailed in the list that follows.
A prime example of a highly prosperous YouTube channel is Fightmaster Yoga, which boasts a following of over 675,000 subscribers.
The instructors behind this channel conduct daily live-streamed classes that are freely accessible to viewers, and they monetize this substantial audience by having YouTube ads enabled on their videos.
Fightmaster Yoga’s YouTube channel
After reviewing these five distinct approaches for generating revenue from teaching yoga online, here are the foundational actions you can take to get started.
The crucial first step is to identify your unique yoga specialty. Consider the particular style of yoga you feel most drawn to teach and the specific demographic you wish to serve. The practice of yoga encompasses a wide array of styles, including popular forms like Ashtanga, Bikram, Hatha, Kundalini, Power, Vinyasa flow, and Yin, among others. You can also distinguish your offerings by specializing in classes for kids, beginners, pregnant women, seniors, or even the unique practice of doga (yoga with dogs)!
With so many different options out there, it’s really important to do your homework and find the platform that’s the perfect match for you. After you’ve made your choice, focus on setting everything up to look professional and be incredibly easy for your students to use.
For more information, check out our guide on the best online yoga teaching platforms.
The subsequent move involves cultivating your digital footprint. A great place to begin is by establishing a website or blog to serve as a central hub for information about your yoga classes, schedules, and pricing. You can also harness the power of social media to market your business and foster connections with prospective students.
Regardless of whether you promote your business using a blog or social media channels, it is vital to concentrate on building a dedicated email list.
This list represents your most dependable method for staying connected with your students and marketing your business; crucially, it is an asset that you own entirely. Consequently, even if an issue were to arise with your social media profile in the future, you would still retain a direct communication channel with your followers.
This guide has walked you through the five most effective strategies for monetizing your skills as an online yoga instructor and provided some crucial first steps to begin your journey.
To help you decide, we have briefly summarized the various approaches available to you:
It is our hope that this breakdown has assisted you in selecting the most suitable business model for generating income by teaching yoga in the digital space.
Should you have any further questions, feel free to leave them in the comments section below!
Some of the most popular methods to make money for certified yoga instructors include offering coaching services, selling courses, running a membership or community site, and teaching on YouTube.
$22 per hour per student for a group class is how much Back2Health charges, which is about the current market rate. The price depends on the format, and group classes should be priced lower than 1-on-1 coaching. However, online courses and certifications should be charged at a higher rate.
A few methods that yoga teachers use to grow their audience include establishing a presence on YouTube and building a mailing list. In terms of the monetization model, we recommend selling online courses or creating an on-demand platform, as they’re more scalable than other approaches.
Teaching online yoga classes is easy. Simply create a YouTube account and start uploading tutorials. Most smartphones have cameras that are good enough to produce high-quality content. Then, to edit your videos, you can use a free online video editor.
Daniel NicFounder, SellingOnliceCoursesGuide.comis an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.
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Copyright © 2024 by SellCoursesOnline
Daniel Nic is an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.
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