Kajabi is a comprehensive online solution designed to empower creators in developing and vending their digital offerings, such as web-based courses and exclusive membership communities.

However, what is the procedure if your intention is to merchandise tangible items using Kajabi? This is precisely where the Shopify platform becomes invaluable.

Shopify functions as an electronic commerce platform that facilitates the establishment of an online retail presence.

And within this instructional piece, we will demonstrate the method for integrating Kajabi with Shopify, enabling you to commence the sale of physical goods.

We will also explore the various methodologies you can employ and meticulously guide you through the necessary procedures for each one.

Let us begin this process.

Method One Facilitate Sales via Kajabi and Manage Fulfillment using Shopify

The fundamental concept supporting this particular method involves overseeing the complete sales cycle within Kajabi and then addressing the order fulfillment aspects through your Shopify account.

Under this arrangement, you would determine the product’s retail price, gather customer purchase requests, and manage payment processing all within Kajabi, subsequently transmitting this information to Shopify for the actual order execution.

There are multiple benefits associated with conducting sales through Kajabi:

1. You can leverage the platform’s highly effective checkout system designed for conversions, in conjunction with features like single-click upsells and Kajabi Marketing Funnels.
2. You have the ability to consolidate all your client data in a singular location, administer email communications, create promotional coupons, and oversee all customer interactions.
3. In contrast to Shopify, Kajabi’s subscription packages do not impose a per-transaction charge, allowing you to retain your entire profit margin.

Nevertheless, this specific strategy will prove effective only if your intention is to sell individual, non-recurring products.

Regarding the inherent advantages of Shopify, this e-commerce platform possesses robust, integrated fulfillment capabilities and provides access to reduced shipping costs from prominent delivery services.

As an alternative, if you are currently utilizing a third-party fulfillment service, such as Printful, you can bypass Shopify entirely and directly connect Kajabi with your preferred fulfillment provider.

Procedural Steps for Establishing a Kajabi Shopify Connection

Kajabi and Shopify do not offer a native, direct integration, so you will require the services of Zapier to automate this interconnection.

Initially, you must configure a product offer within the Kajabi system. The crucial aspect here is to establish a ‘ghost offer,’ which is essentially an offer not linked to any existing digital product in Kajabi.

Navigate to your Kajabi administrative panel, and from the menu options on the left-hand side, proceed to Sales, and then select Offers.

Next, select the New Offer button. On the subsequent screen, assign a title to your offer, but critically ensure that no products are associated with it — this is what defines it as a ghost offer — and then click Continue.

Upon reaching the following page, you will need to define the pricing specifics for your offer, which includes the price, the frequency of billing, and the accepted payment methods.

After you select Save and Finish, you will be redirected to the offer’s main page. From this location, it is necessary to modify some of the offer’s pre-set configurations.

Firstly, it is advisable to gather passwords directly on the checkout page to prevent your customers from being prompted to establish an account subsequently.

To activate this particular feature, click the Edit Checkout button situated in the upper-right section of the Offer page.

Following that, navigate to Additional settings, and within the Log in requirement area, choose Returning members must log in and also mark the Collect new member passwords checkbox.

Confirm your modifications by saving them, and then proceed to the Form Fields tab to activate the functionality for collecting customer addresses. This information is essential for transmission to Shopify to ensure your products are shipped to the correct destinations.

Once more, ensure you save the adjustments you have implemented, and then close the offer settings interface.

Next, navigate downwards on the Offer page until you reach the Post-purchase area, and there, choose a Custom Thank You Page from the available drop-down menu options.

If you omit this crucial step, your newly acquired customers will be directed to your product library page, which, in this scenario, will not display any products to them.

Now that your offer configuration within Kajabi is complete, you can employ Zapier to transmit the customers’ shipping address information over to Shopify.

Simply access your existing Zapier account, or if you do not yet possess one, proceed to register for a new account.

Subsequently, you must construct a Zap wherein the initiating event (trigger) originates from Kajabi, and the resulting action is executed within Shopify.

Designate New Purchase as the triggering event within Kajabi, and specify Create Order as the corresponding action within Shopify.

Presently, when a customer completes a purchase of your physical merchandise within Kajabi, Zapier will automatically relay their pertinent details, including the shipping address, to Shopify for the purpose of generating and processing the order.

Alternatively, you have the option to utilize Kajabi’s webhooks feature to dispatch order details directly to Shopify’s Application Programming Interface (API). This particular method is more technically intricate but may be worth considering if Zapier’s pricing structure does not align with your budgetary constraints.

Method Two Incorporate a Shopify Buy Button onto Your Kajabi Website

Besides employing Kajabi’s ghost offer functionality, you can also vend physical merchandise on the platform by integrating Shopify’s buy buttons. Offering products via Shopify’s buy buttons is an ideal solution for Kajabi content creators who manage a diverse inventory of tangible goods.

Within this operational framework, the transaction component will be managed on Shopify, where you will also list your products, and you can then employ the Kajabi website construction tool for your customer-facing storefront.

Considering this arrangement, a comprehensive Shopify store setup will not be necessary; instead, you can activate Shopify’s checkout capabilities and merchandise products using its Starter plan, which is economically priced at just $5 per month.

Instructions for Integrating a Shopify Button into Kajabi

Prior to generating the buy button, it is necessary to log into your Shopify administrative dashboard, input your product details, and organize a product collection if your aim is to showcase your entire product range within Kajabi.

Following that, proceed to the Shopify App Store, and within the provided search field, input the term Buy Button channel.

Choose the Add App option, and on the screen that follows, click on Add Sales Channel to proceed.

Upon successful completion of this procedure, you will observe the Buy Button tab appearing in the menu situated on the left-hand side.

When you access that particular page, you will encounter the option labeled Create a Buy Button.

Select this button, and then, in the subsequent phase, determine the button category according to the quantity of products you intend to feature on your Kajabi website.

If you are featuring a singular item, opt for the Product Buy Button, and if you are presenting an array of multiple products, choose the Collection Buy Button instead.

For the purpose of this instructional guide, we will proceed with the Collection Buy Button. Irrespective of the option you select, however, you will be prompted to designate either a collection or a specific product that you wish to display on an external website.

Once that selection is made, you will be directed to an alternative page that allows for the customization of your buy button. On this page, you can adjust the button’s visual presentation and define the action that occurs when a customer interacts with it by clicking.

Next, choose the Add product to cart action, and then click the Next button located in the top-right corner of the current page.

This action will navigate you to the concluding page, where you will be able to copy the generated code snippet for your button.

Now, please access your Kajabi account and proceed to Website, then Pages, from the navigation menu on the left side, and pick the specific page where you wish to integrate the button to launch the page editing interface.

Once you are within the page editor interface, click on the Add Section tab, scroll down to the very bottom of the options, and then choose Custom Code.

Incorporate the Custom Code section, and then, on the left-hand panel of your screen, insert your previously copied buy button code into the designated area.

Select Save, and with that, the process is successfully completed!

Your merchandise from the Shopify platform will now be visible on your Kajabi website, and as soon as a customer clicks the buy button, the item will be duly added to their online shopping cart.

Final Remarks

Vending tangible merchandise on the Kajabi platform is quite manageable when integrated with Shopify. You are presented with two primary alternatives: utilize Kajabi for the entirety of the sales cycle and employ Shopify for order fulfillment, or embed Shopify’s Buy Buttons feature directly onto your Kajabi website to incorporate shopping cart capabilities.

The particular option you select will ultimately be guided by your specific requirements and available budget. However, once your decision is made, you can readily implement the necessary integrations by adhering to the detailed steps provided previously in this guide.

To commence selling items through the combined power of Kajabi and Shopify, it is essential to have an active subscription for both platforms. You can obtain a complimentary trial period for each service by clicking on the respective buttons provided below.