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Establishing a membership platform offers the premier strategy for incorporating steady income into your digital enterprise and developing financial predictability.
While numerous digital training programs focus on membership community development, none has garnered more recognition than Stu McLaren’s The Membership Experience, previously identified as TRIBE.
We frequently receive inquiries from potential participants, with most seeking guidance regarding whether The Membership Experience (TME) aligns with their specific requirements.
Consequently, we’ve developed this comprehensive analysis of The Membership Experience, thoroughly examining every component of the program to assist you in determining whether enrollment would benefit your situation.
Having completed the curriculum personally, I’ll also share my individual observations about the experience.
Let’s begin our exploration.
The Membership Experience (previously TRIBE) represents a comprehensive digital curriculum designed to help entrepreneurs convert their expertise, interests, and skills into subscription revenue through developing successful membership sites.
TME aims to provide content creators with an established framework delivering the insight and guidance necessary to develop, introduce and expand a highly profitable and manageable membership community, regardless of their market sector.
The program operates as a cohort-based digital curriculum with enrollment opportunities available just once annually, enabling all participants to progress through the material simultaneously.
The curriculum has been developed by Stu McLaren, a preeminent authority on membership platforms worldwide, who has delivered this educational content through premium workshops ($5K+ per attendee) and his comprehensive TME program.
He previously served as co-founder of the widely-utilized WordPress membership extension—WishList Member, where he collaborated extensively with 70k+ membership site proprietors across diverse market segments.
Indeed, the instructional content within TME draws substantially from Stu’s professional insights gained while supporting these membership communities during his leadership at WishList Member.
Regarding curriculum organization, TME comprises an orientation module plus six fundamental instructional segments addressing every dimension of establishing a lucrative membership platform, including content development, promotional strategies, subscriber retention, business expansion, and additional critical elements.
These instructional segments become accessible at weekly intervals, providing sufficient time to process the educational materials before engaging in discussions with Stu and fellow TME participants. This measured approach facilitates deeper comprehension and prevents information overload.
Additionally, the program incorporates two dedicated application periods strategically positioned throughout the curriculum to facilitate practical implementation of acquired knowledge.
It should be emphasized that The Membership Experience extends considerably beyond its core educational materials. The program features robust mentorship and participant networking elements, all of which we’ll examine comprehensively, including detailed exploration of module contents, in the subsequent section.
The Membership Experience encompasses a comprehensive digital curriculum featuring seven instructional segments, interactive question sessions with Stu McLaren, an exclusive Facebook community, complimentary admission to TME live events, and numerous supplementary resources.
Explore the complete offerings within TME:
TME initiates with the Foundations module, where Stu introduces fundamental principles before progressing to advanced training concepts.
This introductory segment contains nine instructional videos focused on establishing the groundwork for all subsequent membership development activities.
Throughout these lessons, Stu will prompt you to examine essential questions regarding your authentic identity, your desired outcomes from your membership platform, and your approach to serving community participants.
By thoroughly engaging with Stu’s recommended exercises in this module, you’ll develop exceptional clarity regarding each subsequent phase in the process, significantly enhancing your potential for success.
The instructional components feature a straightforward structure with a primary video delivering essential content and an accompanying PDF containing lesson summaries. Audio downloads in .mp3 format are also available for alternative consumption.
Notably, every lesson throughout this curriculum maintains consistent delivery methods and provides materials in multiple formats, enabling you to engage with the content through your preferred learning approach.
TME’s initial core segment, Audience, concentrates on developing effective content and promotional strategies that help establish an enthusiastic and responsive community for your membership platform.
This module comprises nine instructional segments, each addressing distinct aspects of community development. Key subject areas explored in this module include:
Collectively, this segment equips you with comprehensive methodologies and assets to develop an impactful community-building framework for your membership platform.
The curriculum’s second component focuses entirely on the educational materials presented within your membership environment.
The Content module features 13 instructional videos where you’ll discover approaches for organizing and structuring your materials in a manner appropriate for your membership model while delivering substantial benefits to participants without becoming overwhelmed by continuous content production demands.
Initially, you’ll explore the six distinct membership frameworks, enabling you to identify the optimal membership platform structure for your situation.
Stu subsequently examines the two categories of materials you should incorporate within your membership and thoroughly investigates how you can develop each type for your specific platform.
Ultimately, Stu addresses methodologies for organizing your content creation and distribution to enhance participant comprehension and application.
Promotional strategy represents a crucial element within The Membership Experience curriculum, and this segment addresses it comprehensively.
The Marketing module contains nine instructional videos providing a holistic perspective on promotional approaches and helping you comprehend the essential components of membership marketing.
Numerous discussions within this segment concentrate on foundational concepts – which strategies, which launch components, which scheduling considerations merit attention, and related considerations.
Additionally, it encompasses lessons guiding you through creating an irresistible offering, establishing appropriate pricing structures, and developing conversion-optimized sales interfaces.
The fourth segment within The Membership Experience focuses entirely on introducing your membership platform to the marketplace.
In this component, Stu delivers comprehensive instructions for implementing a successful introduction strategy, whether you opt for a streamlined Founding Member Release or a more comprehensive launch incorporating numerous engagement elements.
This module features seven essential instructional videos plus seven supplementary lessons, with Stu examining various aspects including launch methodologies, the sequential phases of successful product introductions, and all critical launch elements such as video presentations, live events, and related components.
He subsequently provides extensive guidance regarding appropriate activities during your introduction period – specifically addressing messaging content and delivery techniques.
He additionally explores in depth conversion through online presentations and related elements such as presentation structure and strategic messaging at various segments.
Notably, he supplies numerous diverse illustrations and specific techniques, rendering the information within this module exceptionally applicable.
This segment concentrates on establishing a robust and dynamic membership environment that inspires continued participant engagement.
Within this module, Stu delivers seven instructional videos covering subjects including fostering interactive communication, facilitating member-to-member connections, selecting appropriate technological platforms, and navigating community expansion.
Stu maintains strong convictions regarding community development. He frequently emphasizes with respect to membership platforms, “Participants arrive seeking educational materials, but they remain for the interpersonal connections” – a concept he explores comprehensively within this module.
Member retention represents the most powerful approach to maximizing your membership profitability and remains critically important for sustainable growth and long-term viability of your platform.
Stu strongly advocates for maintaining participant satisfaction, and consequently in this module; he examines numerous practical techniques that you can implement to enhance membership retention rates.
He categorizes these methodologies into 5 fundamental areas – Community, Content, Communication, Recognition, and Pricing with dedicated instructional videos for each category where he presents multiple implementable strategies accompanied by practical illustrations.
He provides instruction on numerous retention methodologies within this module, though implementation of all strategies simultaneously isn’t necessary.
Instead, Stu recommends identifying the approach that aligns most effectively with your style and concentrating your efforts there. As you establish momentum with that strategy, you can progressively incorporate additional techniques into your operational framework.
Among TME’s most valuable offerings is access to an exceptional network of membership platform operators that you’ll join.
Initially, you receive admission to an exclusive TME Facebook community where you’ll encounter hundreds of accomplished individuals for connection, knowledge exchange, and professional development.
The TME Facebook group stands among the premier digital communities available, potentially delivering essential encouragement and inspiration to help you achieve significant progress in your membership development journey.
The Membership Experience differs from conventional digital courses that provide minimal assistance following enrollment. Instead, it offers numerous opportunities to present your inquiries and receive guidance.
Within the Facebook Group, Stu conducts daily live sessions throughout the duration of the program to address participant questions.
Nothing compares to receiving personalized answers from a leading membership authority, representing our most appreciated component of the curriculum.
Additionally, they have integrated Searchie functionality within the Q&A environment, enabling keyword-based searching within recorded sessions that elevates the entire experience to an unprecedented level.
Furthermore, you maintain the option to post inquiries in the Facebook group, and you can generate support requests when necessary.
Complementing the curriculum, community, and assistance features, Stu provides various supplementary resources as components of The Membership Experience. However, please note that certain bonuses may vary in availability depending on your enrollment timing.
Additionally, Stu occasionally provides unexpected supplementary resources. Previous year’s surprise offerings were exceptional, and we anticipate similar quality this year.
When evaluating the comprehensive package (including all educational materials), TME undoubtedly represents the most thorough digital program for membership platform creation. Therefore, if you’re considering launching or expanding your membership enterprise, enrollment in this curriculum merits serious consideration.
Numerous aspects of TME deserve recognition, explaining its emergence as the premier program for establishing a thriving membership platform.
Below, we’ve identified the elements we most appreciate about this program that distinguish it from alternative membership training curricula:
The primary distinguishing characteristic of The Membership Experience remains its instructional substance. The lessons encompass everything from planning and constructing your membership to expansion and scalability.
Additionally, the instructional segments maintain exceptional conciseness without superfluous content, facilitating effortless consumption. Each lesson concludes with an implementation exercise, ensuring practical application of concepts covered in the curriculum.
Furthermore, Stu’s instructional approach is remarkable, rendering TME’s content both captivating and enjoyable.
No strategy surpasses member retention for enhancing membership profitability. The entire TME curriculum places substantial emphasis on teaching participant engagement methodologies to improve retention metrics.
It features a dedicated module addressing Retention, with Stu revisiting this concept throughout nearly every module. Most significantly, he provides numerous implementable strategies to enhance your membership retention rates.
As previously noted, TME maintains an active Facebook community where you can establish connections and learn from hundreds of entrepreneurs at various stages in their membership platform development.
When pursuing educational content independently, enthusiasm may wane and discouragement frequently occurs. Consequently, community participation substantially contributes to maintaining motivation and accountability.
Another appreciated aspect of TME involves its outstanding customer assistance. You can present inquiries within the Facebook Group.
More importantly, Stu conducts live question sessions Monday through Friday throughout the entire 9-week program duration, representing an unparalleled level of access.
A particularly notable characteristic of The Membership Experience (formerly TRIBE) is its demonstrated capacity to produce results for participants. Thousands of content creators have participated in the program and implemented its framework to develop successful membership platforms.
Consider these testimonials from previous participants:
While TME offers numerous benefits, certain areas present opportunities for enhancement:
TME contains no dedicated modules or supplementary courses addressing technical implementation aspects. Whether selecting a membership site platform or configuring your membership environment, instructional content for these elements remains absent.
For those with existing membership platforms, this limitation poses minimal concern. However, if initiating development from inception, this instructional gap may impede your progress.
This consideration prompted our development of our exclusive supplementary resources, which complement The Membership Experience by addressing the technical implementation requirements for your membership platform. Additional information regarding these resources and acquisition methods appears in the conclusion section.
If you prefer participation within intimate learning environments, you might find challenging the annual enrollment of several thousand students in TME, resulting in substantial Facebook group membership and concurrent program participation.
Nevertheless, question resolution remains accessible through scheduled live sessions, and participants enrolling through our organization receive unlimited, personalized support via email throughout the program duration.
While not a deficiency of TME specifically, recognize that developing a successful membership platform requires substantial effort.
TME provides comprehensive knowledge, frameworks, and support necessary for success, but offers no substitute for dedicated implementation work.
While TME represents one of the premier programs in its category, like any educational offering, it won’t suit every individual’s needs. Let’s explore whether this curriculum aligns with your specific situation.
If you’ve developed an audience through blogging, podcasting, or video content creation, The Membership Experience can help transform this following into sustainable revenue.
TME provides a comprehensive methodology for developing and introducing a membership platform that delivers authentic value to your audience while monetizing your specialized knowledge.
If you function as a freelancer or coach with an established client base and seek to incorporate a more expandable business model, membership platform development represents a viable option, making TME worthy of consideration.
You maintain an existing enterprise, perhaps selling educational courses, and aim to incorporate a more consistent income source within your business model.
In this scenario, membership platforms would serve your objectives effectively, with TME providing guidance for developing and launching your initial membership offering.
For those operating traditional businesses, TME facilitates conversion of your expertise into digital offerings.
It assists with selecting an appropriate membership framework while providing comprehensive knowledge and implementation strategies.
If you’ve established a membership platform but face expansion challenges, TME offers substantial value. You’ll acquire strategies for enhancing your current offering, implementing effective launch methodologies, and improving participant retention metrics.
Yes, the program isn’t focused on any particular niche, and you can use it to build and grow a membership site in any niche. In fact, there are hundreds of success stories from TME in all kinds of niches, ranging from health and fitness to religion, music, pets, art, teaching, business, etc.
If you don’t have an online business yet but have an idea, expertise, or interest in a particular topic, TME should work for you if you’re willing to put in the extra yard. Many past students launched with small lists but had good success. So, you can definitely have success with a small list, but obviously, your growth will be slower.
The Membership Experience is currently open for enrollment. The program will next open in April 2024. If you’re interested in the program, click here to join the waitlist.
You get lifetime access to your version of The Membership Experience. They might release a new version of TME with the latest membership trends, and when this happens, you will receive a significant discount on the updated version of the course. Also, the TME community group will be archived once the course is over, so you will be able to see everything inside but will no longer have the ability to post.
The course will cost you $1,997 if you choose to pay in full; otherwise, you could also make six payments of $397. You can learn more about TME pricing here.
The Membership Experience stands as the premier membership training program available today. Developed by Stu McLaren, a recognized authority in this specialized field, he has guided countless content creators toward building thriving membership communities throughout his career.
Whether you’re launching your first membership site or seeking to expand your current offering, Stu provides unparalleled expertise, making The Membership Experience absolutely worth your consideration.
We’ve explored the comprehensive components included in Stu McLaren’s The Membership Experience program, but we’ve also assembled an exclusive package of additional benefits to accelerate your progress and success.
Our supplementary bonuses aren’t intended to duplicate material already covered within TME. Instead, they’ve been specifically designed to enhance the program by focusing on the technical implementation aspects that many creators find challenging.
Here’s what you’ll receive as additional benefits when enrolling in TME through our affiliate partnership:
Should you have any inquiries regarding Stu McLaren’s Membership Experience program or our supplementary bonus package, please share your questions in the comment section below, and our team will provide a prompt and thorough response.
Daniel NicFounder, SellingOnliceCoursesGuide.comis an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.
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Copyright © 2024 by SellCoursesOnline
Daniel Nic is an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.
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