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Kajabi stands out as our leading recommendation when considering selecting a membership platform solution. It provides an extensive array of functionalities meticulously designed to simplify the entire process of initiating, overseeing, and scaling your membership-based online presence.
Allow us to explore the primary advantages associated with developing your membership site using the Kajabi system:
Kajabi functions as a comprehensive membership solution, empowering you to develop your offerings, construct your online presence, manage a weblog, and oversee all your promotional activities directly within its ecosystem.
This integrated approach significantly lessens the reliance on external applications, thereby enabling a more streamlined and expedited process for establishing and managing your membership community.
Kajabi excels as the most adaptable membership construction tool concerning the development of various products. It facilitates the creation of digital courses, personalized coaching sessions, interactive online communities, and audio podcast series specifically for your enrolled members.
Furthermore, it offers the capability to integrate these distinct product types in any configuration you desire, affording you considerable adaptability in how you structure and deliver your membership material.
Included with Kajabi are complimentary mobile applications for your audience, facilitating their ability to access your materials while mobile. Furthermore, you have the option for custom-branded membership applications, enabling a cohesive brand presentation on all types of devices.
Moreover, capabilities such as push alerts for community interactions and updates from creators significantly contribute to boosting your member participation levels.
Kajabi enables you to structure subscription payments on a weekly, monthly, or yearly basis, incorporate a no-cost trial period, and levy an initial joining fee. The system facilitates recurring transactions through both Stripe and PayPal, making it a superb solution for subscription models.
Moreover, configuring multiple membership levels is simple, enabling tailored access to resources and community engagement according to each member’s selected tier.
Kajabi provides exceptional reporting and analytics resources to aid you in formulating data-informed strategies.
Beyond fundamental reports detailing member progress and net earnings, it furnishes a specific overview for vital subscription metrics including monthly recurring revenue (MRR), average revenue per user (ARPU), and member churn rate.
Now, let’s go through the steps in setting up your Kajabi membership site.
To begin, you’ll need to register with Kajabi and establish your account. Should you possess an existing Kajabi profile, feel free to proceed straight to instruction #2.
Navigate to Kajabi.com; upon arrival, you will encounter a webpage similar to the illustration provided. This specific page highlights a promotional opportunity for a 30-day complimentary trial of the Kajabi platform. Select the button corresponding to the free trial offer.
You’ll be guided to the page for Kajabi registration. Primarily, inputting basic contact details like your name and email address is necessary. Subsequently, you must submit your payment particulars in the proceeding step.
Upon completing the preceding actions, you will be prompted to confirm your email address and respond to several introductory questions prior to gaining entry into the administrator’s section.
Kajabi’s user interface presents a clear and intuitive design, with every tool readily available through the sidebar navigation. Allowing some time to acclimate to these menu selections is natural, but have no concerns; this guide provides a step-by-step walkthrough of all functionalities.
The initial phase in constructing your Kajabi membership environment involves establishing your products. Kajabi enables the creation of various product categories, with online courses representing the most widely chosen option.
To begin crafting a course, select the Products menu item from the side navigation panel and then navigate to Courses. In this area, you will discover the New Course button.
Subsequently, Kajabi prompts for some essential details, including the chosen course designation, a summary, and a thumbnail picture. It’s not necessary to finalize these immediately. You have the flexibility to update them afterward.
Once the foundational details are entered and a template is chosen, the curriculum development interface will launch. Within this interface, you have the capability to structure your educational material using modules, sub-sections, and individual lessons.
The initial step involves incorporating modules into your course structure. This is accomplished by selecting the Add Content control and then choosing the Module selection.
Following the creation of a module, the next stage involves incorporating lessons into that section. This is achieved by selecting the ‘Add Content’ option located beside the module’s heading and opting for ‘Lesson’.
After a lesson is included in your course plan, the following phase is content integration. Choose the Edit Lesson button beside the lesson name. This starts the lesson editor, allowing integration of video, audio, text, and downloadable materials.
You will need to replicate these actions to incorporate every module and lesson into your course framework on the Kajabi platform. Ultimately, the structure of your product will resemble the visual example provided underneath.
The subsequent phase involves personalizing the course environment. This adjustment can be accomplished utilizing Kajabi’s available themes.
Selecting the Customize choice within the course creation tool launches the theme administration panel. In this section, you can evaluate your current theme or choose an alternative one from the available collection.
Following this, you’ll focus on tailoring the appearance of your course section. This personalization is achieved using Kajabi’s selection of themes.
Upon selecting the Customize button within the course creation interface, you will access the theme management tool. This area allows you to examine your current theme or select an alternative design from the available options.
For a more comprehensive walkthrough on course creation procedures, consider consulting this Kajabi Guide.
In addition to educational courses, Kajabi facilitates the establishment of an interactive community space.
The Kajabi Communities feature empowers you to construct an exclusive community forum specifically for your subscribed members, proving highly effective for fostering interaction.
To initiate a community setup, navigate via the sidebar menu to All Products → Community, then select the Get Started option. Following this, input your community specifics, choose your distinct brand palette, and provide your organizational logo.
Following this, you will be guided to the community management dashboard within Kajabi. From this interface, you are required to establish an Access Group, a mechanism designed for structuring your community and also for regulating who can view specific content.
Consequently, proceed to form the necessary groups to build your community’s organization and define the appropriate access permissions.
Next, select the Go to Your Community button to enter the community interface. Here, you’re empowered to add topics, foster new discussions, arrange live meetups, and set up challenges.
Your community space is established and ready for you to populate with materials as desired. For detailed, sequential directions on accomplishing this, please consult this Kajabi Communities instructional resource.
Although courses and communities represent the primary product formats within Kajabi, the platform also supports the creation of coaching programs and podcasts. For instance, the Kajabi Coaching feature enables the development of coaching packages for integration into your membership platform.
With your products now established, the next phase involves defining your membership levels. Based on your specific membership framework and the assortment of products available, you might design a single level or multiple distinct tiers.
Kajabi utilizes a feature referred to as Offers. Consider an Offer as analogous to a specific pricing package. This mechanism is employed to manage access, ensuring only paying subscribers can view premium materials, and to establish various membership levels.
To initiate the creation of an Offer, proceed to Sales → Offers using the side navigation menu, and then select the + New Offer button.
A configuration window will pop up, where you must input the offer’s title and specify the associated products. Ensure you select ‘subscription‘ as the payment arrangement and determine the pricing and billing recurrence.
When you select the Save and Finish button, your plan goes live, and you are navigated to the offer page. To access additional settings, simply click the Edit option.
Within this section, you have the option to incorporate a complimentary trial period and an initial setup charge. You may also impose time-based or volume-based restrictions on the plan.
To provide distinct membership categories, you must craft a separate offer for each level. For example, your courses and content library could be included in the Standard tier, with community interaction access limited strictly to your Premium tier subscribers.
The Kajabi Website Builder offers several impressive tools that facilitate the creation of your dedicated membership sales page.
To initiate this process, select the Website menu item and navigate to the Pages area. Within this location, discover a specific tab designated for landing pages, which is where you will craft your sales page.
To proceed, select the + New Landing Page choice; this action will unveil the available landing page theme collection.
This location offers diverse landing page layouts, incorporating choices for sales pages. Preview the available designs and choose the style aligning with your brand identity.
After establishing a sales page, Kajabi directs you to the page construction tool. Here, you’ll observe a live visualization of the sales page on the right panel, while the page components and configuration options are displayed on the left panel.
The Kajabi page construction tool is intuitive to operate while simultaneously offering substantial adaptability. Rearranging current page segments is simple using the drag-and-drop feature within the left-side panel.
For incorporating a new segment onto the sales page, select the Add Section control to view the full range of accessible page components.
Kajabi offers over 45 diverse section types—encompassing elements like a prominent hero area, a pricing display, and varied column arrangements—to help you assemble an aesthetically pleasing page.
To make further adjustments to a particular page section, simply click on it. You’ll then be equipped to revise the wording, insert new components, alter the overall design, manage spacing, and explore additional possibilities.
A particularly crucial step you need to perform on your sales page is to connect the pricing buttons to their respective offer checkout pages. You can manage this by selecting the relevant button and modifying its assigned action.
Prior to launching your membership site for public access, there are a few additional vital tasks remaining. Let us proceed to examine these items.
The immediate next action is to design an introductory sequence for your members; Kajabi provides specific email marketing tools to facilitate this process. Proceed to Marketing → Email Campaigns, activate the New Email Campaign button, and subsequently select the Email Sequence alternative.
This action navigates you to Kajabi’s assortment of email templates. While many designs are offered, our preferred choice remains the Simple Text template. Make your template selection and then press the Get Started button.
Kajabi then directs you to the email editor, where you can establish a sending schedule, craft a subject, and revise the message body.
To adjust the content, simply select the Edit Content button. Your email subsequently opens using the identical page builder interface, allowing the integration of media elements, interactive buttons, social media icons, countdown timers, and further enhancements.
After you have saved your email, you are able to return to the email campaign overview screen. Here, you will see all current emails within the campaign, and you also have the option to incorporate additional emails.
To accomplish this, select Add New Email and proceed with the previously outlined steps. You have the flexibility to include numerous emails and arrange their delivery times according to your preferences.
When your email communication series is fully prepared, the subsequent step involves linking it with your product offering through the Automations feature. Navigate to Marketing → Automations and select the New Automation button.
This action will reveal a pop-up window, enabling you to establish an automation directive that enrolls individuals who purchase your membership into the introductory email sequence.
This automated process will be initiated when an Offer is purchased (the trigger), and the resulting action will be to Subscribe to an email sequence.
Now that you have successfully created your onboarding sequence, it’s time for the last step.
Kajabi provides comprehensive solutions beyond just establishing your membership platform – it equips you with powerful promotional capabilities, with Funnels being the standout feature.
Their intuitive funnel builder empowers you to construct marketing pathways that capture potential members and nurture these relationships before converting prospects into loyal customers.
While Kajabi’s versatile platform supports various funnel types, we suggest beginning with a straightforward lead magnet funnel for your membership offering. This essential lead magnet structure includes:
Wondering how to implement this lead magnet funnel within Kajabi?
To establish your pipeline in Kajabi, navigate to Marketing → Funnels, then select the New Funnel button to begin.
Your next task involves personalizing both the pages and email communications within your funnel. This streamlined process requires simply clicking on the specific element you wish to modify within the funnel builder interface, which then reveals the corresponding editor panel on the right side of your screen.
For instance, selecting the opt-in page immediately launches Kajabi’s intuitive page builder within the same workspace environment. Since this utilizes the identical page builder tool you previously leveraged when creating your sales page, you’ll find the customization process for your landing page remarkably straightforward and familiar.
Following the same intuitive approach, accessing your email sequence elements allows you to refine existing communications and incorporate additional touchpoints into your nurturing workflow.
Once you’ve completed your personalization efforts across all funnel components, simply retrieve the dedicated funnel URL located in the upper right corner of your dashboard. This unique link serves as your gateway to begin distributing your offer throughout your target audience channels.
For creative inspiration and to fully appreciate the platform’s extensive capabilities, explore our curated collection of standout Kajabi website implementations, which showcase numerous successful subscription membership portals in action.
Kajabi stands unrivaled as the most comprehensive membership platform when it comes to content creation flexibility. The system empowers you to develop sophisticated online courses, structured coaching programs, vibrant community spaces, and engaging podcast content specifically tailored for your membership audience.
Furthermore, Kajabi offers unparalleled customization through its ability to blend these various product types in countless combinations, providing you with exceptional freedom to structure your membership content exactly as you envision.
No matter which membership option you select, we strongly advise you establish a membership community. This approach can significantly enhance participant engagement and substantially improve member retention rates.
Here are several effective strategies to utilize Kajabi’s powerful tools for developing a thriving membership community:
Implementing gamification stands among the most effective strategies for member engagement, and Kajabi offers several powerful methods to accomplish this.
Initially, Kajabi Communities provides various gamification tools designed to create entertaining experiences for your membership base. The platform features an activity-driven points mechanism through which participants earn distinctive badges and gain recognition on the community leaderboard.
Additionally, you can develop engaging challenges within your community environment to maintain member focus toward shared objectives — simultaneously fostering an enjoyable atmosphere.
Beyond community development, you can leverage Kajabi Automations for enhanced gamification and member interaction. This powerful feature allows you to:
The most effective approach to elevate your membership platform is gathering authentic feedback directly from your participating members.
You can implement Kajabi Assessments to develop comprehensive feedback questionnaires that can be strategically embedded within course materials or distributed to members through email communications.
Nevertheless, selecting the appropriate moment for feedback collection remains crucial for meaningful insights. Consider these strategic timing opportunities for gathering member feedback:
Kajabi provides numerous revenue-enhancing tools that you can implement to optimize your conversion percentages and increase customer transaction values. Consider these powerful options:
This comprehensive walkthrough has addressed every essential element required for establishing your Kajabi membership platform. Our detailed process encompasses product creation, membership tier configuration, sales page development, onboarding sequence implementation, and complete sales funnel construction.
Additionally, we’ve provided several valuable supplementary strategies that you can immediately apply to expand and strengthen your membership website presence.
If you haven’t yet begun using Kajabi’s powerful platform, we encourage you to register for their complimentary trial period to commence building your membership site today.
We trust this detailed Kajabi membership platform tutorial has provided substantial value for your online business development. Should you have inquiries, need clarification, or wish to contribute additional insights, please feel free to share your thoughts in the discussion section below.
Yes, you can easily build a membership site using Kajabi. It supports multiple product types, including courses, coaching, podcasts, and communities. Plus, you get all the tools needed for pricing your membership, creating a sales page, and building a funnel.
Yes, Kajabi is a great option for memberships. It is an all-in-one platform with support for various product types, mobile apps, subscription management features, marketing funnels, and everything else you need to build a great membership website.
Yes, Kajabi’s community feature allows you to easily create and manage a membership community. You can set up discussion areas, host live events and group chats, create challenges, and more.
You get lifetime access to your version of The Membership Experience. They might release a new version of TME with the latest membership trends, and when this happens, you will receive a significant discount on the updated version of the course. Also, the TME community group will be archived once the course is over, so you will be able to see everything inside but will no longer have the ability to post.
Daniel NicFounder, SellingOnliceCoursesGuide.comis an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.
Selling Online Courses Guide is supported by its audience. When you purchase through links on our site, we may earn affiliate commissions. However, this doesn’t influence our reviews or product listings. All opinions are based on our tests and personal experience with a product/service.
Copyright © 2024 by SellCoursesOnline
Daniel Nic is an entrepreneur and digital education specialist who founded sellingonlinecoursesguide.com, a platform dedicated to helping creators and educators successfully navigate the online course marketplace. Through his website, he shares insights and strategies for developing, marketing, and monetizing online educational content. His work focuses on empowering course creators to build sustainable online businesses while effectively sharing their knowledge with students worldwide.
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